Zoho Social

Zoho Social is a social media management tool that allows you to schedule social media posts, monitor channels, and measure the metrics that matter most.

Schedule and publish content to Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Google My Business—all from one dashboard.

Get a visual overview of what content is going out and when across channels on the calendar. See a monthly or weekly view, and easily edit content in one click. Drag and drop posts to reschedule them and re-organize your calendar.

Zoho Social makes it easy to collaborate with your team on social content. Create and save post ideas to drafts and collaborate on content. You can even start discussion threads on posts to get feedback on ideas.

If you need feedback or approval from clients, all you have to do is @ mention them on the post. Any discussions from your team will remain private from the client.

You can also customize workflows and approvals to meet your team’s needs. Define publishing roles for each team member and set approvals for any content that needs to be reviewed before publishing.

Schedule your posts in bulk to save time. Just put the post content on a spreadsheet and upload it to the platform.

Set publishing time slots to the times that your audience is most likely to be online. Then you can add posts to the queue to ensure that no one on your team is posting overlapping content.

With the media library, you can store, organize, and manage all of your content in one spot that your team can access. You can even recycle your content by setting evergreen content posts to repeat on a weekly or monthly schedule.

Beyond scheduling content, you can also monitor social and get a real-time stream of updates from your audience across channels. Like, retweet, or respond to comments within the Live Stream tab. Manage direct messages from Facebook and Twitter in the platform as well.

Build your own social listening dashboard to track and manage the conversations that are important to you. Track @ mentions of your brand and keywords, and get in-depth hashtag tracking.

Measure social media metrics to get insights on your audience demographics, posts, engagements, performance, reach, and impressions. Create custom reports in just minutes.

Key features

• Schedule posts with drag-and-drop rescheduling and create a queue to avoid overlap
• Predictive publishing with best times to post
• Integrated content curation tools like RSS and zShare browser extension
• Social listening dashboard with live stream of social engagements
• Define workflows and collaborate with team members via chat, audio, or video calls
• Roles and permissions for teammates and clients with collaborative comment threads
• Audience and engagement insights like profile views, page clicks, feedback, etc.
• Custom report builder with option to schedule reports at different time frequencies