Best Mailchimp Alternatives and Competitors (2024)
Mailchimp is one of the most popular email marketing automation platforms, letting businesses create, send, and analyze email campaigns. Its user-friendly interface and extensive features make it a big hit with marketers, small business owners, and content creators.
But that doesn’t mean it’s the perfect fit for everyone, especially if you’re trying to scale your business. Recent changes to the pricing of Mailchimp have made it much more expensive to increase the size of your email list, and feature restrictions make it difficult to develop a larger team. Depending on your specific needs, another tool might suit your business better.
Top 1 Alternatives to Mailchimp in 2024
Browse the options and compare their key features, targeted users, top integrations, and more. Find a better and more affordable alternative to Mailchimp that works best for your business.
Easy Text Marketing Agency Platform - Best for Marketers
What do users say about Easy Text Marketing Agency Platform
Customers appreciate Easy Text Marketing Agency Platform for its comprehensive features, responsive customer support, and ease of use. Some users have faced minor issues with setup and accessibility to tutorials, but the platform offers free 1 on 1 Zoom meetings and a Facebook group for additional support. With an overall rating of 4.7 and positive feedback, it's a solid buy for those looking to start a text marketing agency. With a 60-day money-back guarantee, it's worth giving it a try.
Best for:
- Marketers, Marketing agencies, Solopreneurs
Integrations:
- API, Pabbly Connect, Twilio, Webhooks, Zapier
Get 10% off your first purchase
Plus the hottest deals on software sent straight to your inbox
Mailchimp Alternatives FAQs
Mailchimp is a widely used email marketing tool, but it’s not the best fit for everyone—especially with recent changes in pricing and features. From beginners in email marketing to those seeking advanced features, choosing a platform that fits your needs makes all the difference. Many users explore alternatives because of cost concerns or wanting more robust features and stronger support. We’ve explored a variety of Mailchimp competitors that might suit your needs better. Let’s dive in.
Is there a free version of Mailchimp?
Yup. Mailchimp has a free plan with up to 500 contacts, 1,000 monthly email sends, and basic features like templates and automation. This plan is ideal for small businesses or those just starting with email marketing. But if you need more advanced tools like A/B testing, custom branding, or expanded audiences, paid plans start at $13/month for the Essentials plan.
If you’d rather skip the subscriptions altogether, you can check out one-time payment alternatives (AKA, lifetime deals) on AppSumo. That way, you’ll save on costs in the long run, even as your business grows.
Why do people consider switching from Mailchimp?
Many people appreciate Mailchimp’s versatility and ease of use, but some users have reported frustrations with the platform. A major reason people decide to switch is pricing increases, especially after Mailchimp adjusted its plans and introduced audience limits. For growing businesses, these changes can really increase costs.
Others switch due to limited customer support, particularly on the lower-tier plans. If your business relies heavily on timely support, this could be a dealbreaker. Feature limitations, like lack of advanced segmentation or automation compared to competitors, also push folks to seek more robust platforms.
How do I choose the right Mailchimp alternative for my business?
Start by identifying what you’re missing in Mailchimp. If pricing is a concern, look for more affordable options that still offer the features you need, or search for lifetime deals to cut your monthly bills. If you’re frustrated by limited support or feature restrictions, you’ll want tools that provide better customer service or more advanced functionality.
You should also think about your business size and marketing goals. Smaller businesses might benefit from platforms with more straightforward interfaces and better pricing models, while larger enterprises might need tools with advanced segmentation, automation, and integration capabilities.
Consider the specific features that matter most to you, such as deliverability rates, design flexibility, or e-commerce integrations. If your focus is on simplicity and ease of use, look for a platform that excels in those areas. On the other hand, if you require deeper functionality for more complex campaigns, seek out tools that can meet those needs.
Ultimately, the best alternative comes down to your specific needs, budget, and business goals. Try out a few options through free trials and compare reviews to find the right fit.