Drift

Drift is a conversational marketing and sales platform that helps companies connect their sales teams with qualified prospects and target accounts in real time while providing them with insights to generate more pipelines and close deals faster.

One of the most significant challenges sales reps and marketers face is generating quality inbound and outbound leads and establishing a qualified pipeline for their business. That’s where Drift comes in.

Drift facilitates communication with visitors to help generate leads and improve sales opportunities. It offers an AI-powered chatbot solution you can integrate into your website to automate marketing pipelines and increase customer engagement. As a result, it allows companies to grow revenue and increase customer lifetime value faster.

Drift’s key features include Live Chat, Drift Intel, Playbooks, Chatbots, Analytics, and much more.

With Drift’s Live Chat, you can provide support and capture leads in real time. It features an inbox on the company side (Conversations Inbox) and a widget for visitors to get in touch with agents.

It sends you real-time alerts that your target accounts are on your website. It recognizes your target accounts and sends them a personalized message to engage them. You can discuss business with visitors and even schedule meetings with visitors straight from the chat.

Via Drift Intel, Drift lets you pull in customer data from other systems, such as Crunchbase, SixSense, and ZoomInfo, to augment your contact profiles. You can use this data for segmentation, content personalization, and rich reporting.

So, even when you don’t talk to your prospects, Drift lets you see their engagement on your website and provides insights you can interpret to understand their interests.

Drift Playbooks lets you build marketing campaigns via targeted email and chat messages.

Essentially, you can use this feature to welcome visitors, capture their information, send slider messages, retarget your accounts, and route visitors to the right section of your website.

Drift allows you to create several Playbooks for your diverse customer segments. When building Playbooks, you write the content, set the target audience, and set display rules.

Also, the Playbook Reports provide you with detailed metrics that let you know how your playbooks are performing. You can use these metrics to understand the success or lack thereof of your campaign and improve your results.

Key features

• Schedule meetings with the visitor via live chat or chatbots
• View visitor information and site activity
• Gather data from third-party sources
• Handle customer concerns after business hours with chatbots
• Send automated emails to remind contacts to schedule appointments
• Access a detailed reports section to pull out performance analytics