A: Hi!

You can definitely use the tool without those features and tiers 1-3 still provide excellent value and functionality. Tiers 4 and above are just the cream on top.

The Growth Club gives you access to the expertise of our three co-founders - Jay, Jase and Matt. Each one of us have spent over 20 years in the digital marketing game in different facets - Jay is a product marketing genius and has built several successful startups, Jase is an experience CMO for international companies and my background is heading up user acquisition for companies that brought in 50,000+ leads/day. We drop regular articles and also have a community feature where you can ask questions of us and your fellow members.

The DKI plugins are a great way of making your landing pages more relevant to your users as you can dynamically insert elements from your ads so it's a cohesive flow from the time they see your ad on Google through to your landing page and in our testing, has lead to both improvements in quality score and in metrics that matter like CPAs and ROAS.