I first purchased SpeedPPC in 2010, and then I upgraded to their Cloud version in 2012, when it first came out.

Having used SpeedPPC for all of those years, it has become an indispensable tool for structuring my Google Ads campaigns. I deal in a lot of competitive industries, and the granularity with which I can define campaigns, and compete against larger players is amazing. It even works well with SwipePages, and their dynamic text replacement, so each keyword can have it's own specific landing page, increasing your quality scores, and lowering costs. If you like a little control over your campaign structures and like to leave as little as possible to chance, then you definitely want to check it out.

More recently, I have been using SpeedPPC in conjunction with Biteplay, taking Biteplay keyword suggestions, and structuring really granular Youtube Display campaigns, which so far seem to be working well.

Through the years, all campaign combined, my average return on campaigns run with SpeedPPC has been about 30x. Campaign structure is often overlooked as one of the key elements for success on Google Ads, and SpeedPPC helps you nail it, in a fraction of the time. Excited to see what they come out with on Shopping campaigns! Almost sad to see this here, because it has been, and still is my secret weapon on PPC.