As a solopreneur, creating social media campaigns has been a huge challenge. (Probably 25-50% of all the tools I've bought here on AS were with the thinking that it will help me be better about social media.). AdCreative actually does that for me. How? Because "done is better than perfect." I've been using AdCreative to create creatives to fill up my social media content calendar. Workflow is get some copy in one of the AI writers (nichess, rytr, writesonic), put into AdCreative, add an image from depositphotos, AdCreative then spits out about 60 versions of an ad, of which about half seem usable. Upload those with copy (postmaker is a life-saver) to publer, and that's it! As for AdCreative itself, it feels like the system has a set number of variable iterations, so hopefully the team creates or adds in more variations. I haven't tested any creative as an ad, so can't speak to that (whether it's highest scoring creative does better than a lower scoring creative). Ultimately, so far this has been a really great buy!