AdRoll

AdRoll helps ecommerce brands launch and manage social media ads, display ads, and email campaigns to reach both cold and warm audiences and increase revenue.

You can use it to run brand awareness ads to reach new audiences and combine it with retargeting ads to increase conversions. It allows you to target people by demographics and interests. You can even target contextual and lookalike audiences.

Connect to Facebook, TikTok, Instagram, and Pinterest and view all your historical data in one place. Use this data to launch high-converting ads with the right funnel and ad creatives and run campaigns for all ads in one place instead of jumping from one platform to the next.

There’s also a complete email marketing platform to build and nurture email lists. Easily add sign-up forms to your website to capture subscribers. The email builder allows you to create and send custom emails to your subscribers. You can manually send these emails or automate them to go out when someone signs up to your list, buys a product, or abandons the cart.

Adroll allows you to track user interactions to improve your email and advertising campaigns. It also provides AI-powered suggestions to help you make better decisions.

Marketing Recipes allow you to quickly implement the best marketing practices and get the highest ROI from your email and advertising campaigns. There are recipes for retargeting, cart abandonments, and delivering a personalized experience.

You can connect to online stores that run on platforms such as Shopify, Wix, BigCommerce, Magento, and WooCommerce. This helps you collect better data.

You can view the data from your ads and email in one place on the Performance Dashboard. This includes metrics such as conversions, attributed revenue, and average order value (AOV). This helps you set up better funnels for your ecommerce stores and maximize ROI.

Key features

• Analyze historical ad data on Facebook, TikTok, Pinterest, and Instagram
• Launch and manage awareness and retargeting ads
• Use opt-in forms to build email lists
• Nurture lists with customized emails
• Combine email marketing and advertising to build better funnels
• Track your entire funnel
• AI-powered suggestions help make better decisions