A: Hi there, MyLTD; thanks for your question and interest (again...? :) We chatted here before. Can this be? if so: hi again!).
Yes, you can definitely use it that way - simply use calendars per brand. For example in that case people will typically set up a calendar per brand, maybe in combination with a channel (calendar 1: brand A / Insta, calendar 2: brand A / LInkedin, calendar 3: brand B Insta + Facebook) and use them accordingly. It works best in combination with using the custom labels you can set up for a set of posts. If you do it that way, it will also ensure that the brand overview is most helpful as then you can view the posts per calendar each or all of them at once to make sure the story unfolds as intended.
The Cosmopolitan is great for anyone who wants to get their toes into the water of managing more than one brand, and maybe each with several channels each without 'exploding head syndrome' (though lots of people with a single brand love it, too, as it is simply still the very best deal available also in comparison to other tools - at least that's what they say. We have some indie authors, fashion brand entrepreneurs that make sure their brand message is nicely spread across their channels).
For 'businesses' in the sense of professional marketing oder social media agencies or also bigger corporate teams: While this here can potentially be a good starting point beyond a free trial, it is clearly not intended for 'heavy exposure' (well, for the price it is brutally generous, but... simply not that level).
So, if someone wants it for real professional agency usage, we recommed our dedicated agency packages that have dedicated brand spaces per client as well as an extra sleek agile release process. We have several users who started out supporting the successful start of their agency with it and now can treat themselves and their clients to the even better add-on processes as business evolves (Whitelabel might be of interest there, too, available as an add-on.
You might want to check out our YouTube and/or website for the differences. The package here is an amazing price value to make sure you communnicate consistently and with quality on social media, staying on brand, getting into the practice of that.
I hope this helps with good decision making - and would be great to welcome you there!
Still snowy greets from Munich, Germany
Kristin [Founder + Product Lead Ägile Ässets]