A: Hey dear Gaston, thanks for your interest! This means that you can have four variations per post, whether that might be language versions or channel versions or a combination.

💡 For example, you might communicate with your audience in English and in French and in our tool, you could have two language versions for that post stored and easy to be published.

If you use it for language versions, you can 'map' those vs. the calendars you set up - for example one calendar for the French posts and one for the English ones. They will then automatically be mapped there, too, if you add the English version to the English calendar, it will add the French version to the French calendar.

Variations can also be used for channel variations. For example, one might want to basically post the same message to Linkedin and Instagram, but for Linkedin with a longer caption and just a few hashtags and for Insta with a shorter caption and lots of hashtags. You can also use the variations for this.

Or you combine it -"Variation 1 - EN for Insta" "Variation 2 FR for Insta" etc. That is totally agile and up to you and how your brand(s) work.

For the variations, you can also download a whole bunch of English posts as a CSV sheet, add the other language version, bulk upload again (for example after your translation partner has added them there). It looks relatively simple in the tool, but is really powerful for anything international and/or multi channel.

I hope that helps. Let me know if you have any more questions. We're real humans here and always happy to help!

Would be great to welcome you in our little universe of agile social media marketing...

Greets from a rainy Munich, Germany!
Kristin [Founder + Product Lead Ägile Ässets]