This release is the biggest customization upgrade we've shipped, and it's about one thing: putting your brand everywhere your people see it. You can now style every approval form your team fills out and every email your approvers and requesters receive. Upload your logo, set your brand colors and fonts, shape the card styling, and send notifications under your own sender name. Set it once for your whole team and it flows everywhere, or override it per workflow when a particular process needs its own look. The forms and emails stop looking like a generic tool and start looking like an extension of your company.

We went deeper than the wrapper, too. You can now edit the actual content of every approval email: subject lines, body copy, button labels, reminder text right from each workflow's Notifications tab. A live preview shows you exactly how a form or email will look before it ever goes out, and one click sends a test copy straight to your inbox so you can sign off with confidence. The end result is an approval experience that reads and looks like it came from you, top to bottom.

And to be clear about the part that matters to this community: all of this is included in your AppSumo deal, on every tier. No new plan, no add-on, no extra charge. It's already yours. I've recorded a short walkthrough below so you can see it in action... give it a look and tell me what you'd brand first.

Here's a video walkthrough to check it out: https://youtu.be/9jDOtY7gxNQ

This Lifetime Deal just got better.

ApproveThis now scales based on approval request volume, not user count. Add as many clients, contractors, and collaborators as you want without paying extra.

This is a huge win for agencies and growing teams. More flexibility. Less friction. One flat lifetime price.

Get in now and lock it down for good.

P.S. If you bought the deal with our approver-based pricing just drop a line to support@approvethis.com and we'll be happy to switch you over.

Hey Sumo-lings!

I’m George, founder of ApproveThis.

We built ApproveThis because getting sign-offs shouldn’t be a bottleneck. Whether it’s a purchase order, a contract, or a custom form submission, you should be able to get a clear “yes” without chasing people or forcing them into another tool.

With ApproveThis, your approvers click a single link in an email or Slack message—no account, no login, no learning curve. Behind the scenes, you can set up multi-step workflows, automate reminders, and keep a full audit trail of every decision.

This means faster approvals, less back-and-forth, and projects that keep moving.

Top FAQs

• Do approvers need an account? Nope—one click from their email or Slack and it’s done.
• Can I customize workflows? Absolutely—sequential, parallel, or conditional.
• Does it integrate with my tools? Yes—email, Slack, Zapier, and more.

You can always reach me at george@approvethis.com.