I decided to take a chance on ARVOW (Tier 1) through AppSumo, even though many SEO-writing tools on the platform have disappeared or stopped responding in the past. What already concerned me was that this is the first AppSumo SEO tool I’ve seen where the credits aren’t lifetime — they’re one-use and non-refundable, even though the license supposedly is. It feels like a marketing tactic to bring in early customers while minimizing their own risk.

Unfortunately, the product itself is even more disappointing. The website mentions “connected to the web for updates,” but whatever integration they’re referring to is not included in the AppSumo deal. The rewrite feature is still “coming soon,” the SEO keyword chain tool is extremely limited, and the whole interface is messy and confusing. Default free chatgtp is writing better articles.

On top of that, the dashboard is filled with upsells: webinars, backlink packages, upgrades, add-ons… It feels more commercial than functional. I paid €49 for Tier 1, but honestly, it’s not even worth that in its current state.

Since the credits are non-refundable, I’ll just keep the license and see where it ends up — but based on similar tools, I wouldn’t be surprised if a year from now there’s a “new version” under another name making this 'life time license' worthless...

If I could give myself advice in hindsight: don’t buy it.