Originally my 2 taco's was due to a misunderstanding of the purpose of Attentions Insight (AI) and it's unique but practical AI driven technology, after posting a review, received an explaination that properly explained it's unique value offering. Here is a summary of the value and purpose AI gives "So regarding the purpose of our tool, it is meant for optimizing the performance of websites and marketing materials regarding user attention flow. Looking at the heatmap, you can check if the user attention flow is smooth and uninterrupted. With the Percentage of Attention feature, you can investigate the visual hierarchy – do the most important elements get the most attention? Is the attention distributed between them as you would like? With the Clarity score, you get feedback if you need to declutter your page so it would be easier to understand it. We don't evaluate the beauty of websites as of today. Maybe in the future, we will introduce some additional metrics for that"