Design work is always subjective, and many times you may not be able to convince a particular with some design elements.

This is where Attention Insight, after a couple of iterations, when I generate a report from this software and give it to my customer, they get very impressed with the design.

Apart, does a good job of giving you the right kind of insights to design a good application. My team thoroughly enjoys this.

We also use this as a Lead Gen tool, as we don't need to install any code, you can literally analyze any publicly available application. So we send reports to prospect and impress them upon to become our customer.