Before I get hell for pairing that title with 5 Tacos, do give me a chance to explain myself.

I gave Attention Insight a shot with the mindset I was going to refund this immediately after the first test (come on, AI heatmaps really??). So super skeptical me tested the platform using a couple of eComm sites that my team is currently testing using VWO's multivariate testing technology, heatmaps and all included.

To my (and my pocket's) absolute horror, Attention Insight's AI/ML was pretty much spot on - about 85%-90% accuracy when compared to VWO's cursor heatmap - all CRO specialists know that the majority of viewers have their cursors following their eye movement. All the CTAs were accurately pinpointed, most text blocks and product images that we wanted to give attention to were also given more "eye time" by their AI/ML as compared to "filler design texts/images".

Now by no means is this going to replace your heat mapping/A/B testing/MVT tool - after all, real world data is still the best data. But it sure will give you a better starting position. Most CRO specialists know that starting halfway up the ladder is much better than starting at the bottom. Traffic costs resources. If you can use AI/ML to approximately measure the site's CRO before running traffic to the site (for more data and fine tuning), you will save time and resources for yourselves and your clients.

Things that could be improved:

1. Better segmentation of images where a full page screenshot is uploaded. The page capture tool did a passable job of segmenting the page, but certain aspects were still cutoff - not sure if this has a noticeable impact on the hotspotting results.
2. Video analysis. I understand this is still in Alpha testing and currently not part of the deal, but at $59 per code, I think Sumo-lings would expect more out of this deal.
3. If video analysis isn't possible, I would hope you will increase the limits of the deal (maybe 120-150 designs per code), and the video analysis at a discounted monthly rate.

So yeah, 5/5 Tacos just for the sheer accuracy of the eye tracking. Now to the reason behind my title:

Not recommended (for my competitors). Do not buy (and take away my competitive edge)!