Authoritas is a robust platform that is ready for prime time. It has replaced multiple individual SEO tools for me.

EASE OF USE : 🌮🌮🌮🌮
It is definitely not a set-up and go, you have to learn the tool to make optimal use of it. Their detailed guides, videos, articles really help a lot. Interface is not the best looking, but they have prioritized functionality over looks, which is not much of a sacrifice. Multiple dashboards is a neat feature.

PRICE : 🌮🌮🌮🌮🌮
Very good limits for the price. Visibility Metrics literally gives Tier 3 a huge value! Try it and you will want to hoard this deal!!!
Some really nice features (like Competitor Analysis), don't count towards your limits (essentially free). Unlimited Competitor Backlink Checks is a huge value as well!

FEATURES : 🌮🌮🌮🌮🌮 +🌮
☑ Detailed competitor analysis :
▪ The competitor back-link checker helps to see missing link opportunities that you could add
▪ Ability to track specific sub-domains is also there

☑ Solid Keyword research and ranking :
▪ Ability to add priority for keywords, some to be tracked daily, some weekly making optimal use of your credits

☑ Analyze page metrics :
▪ Speed analysis (using lighthouse)

☑ Visibility Explorer :
▪ Keyword specific performance data
▪ Visibility index and score

☑ Google sheet integration
▪ Keyword tracking with competitors through sheets can be done with their sheets add-on. You can get 1000 free requests per month here,
https://www.authoritas.com/request-free-serps-api-key/

SUPPORT : 🌮🌮🌮🌮🌮
Support team is soo quick & too friendly 💙 . Enough said.

They are actively developing the product and here to stay, probably the best SEO tool on AppSumo!