Hey Sumo-lings,

I’m David, founder of Backona AI.

I built Backona AI because I kept seeing the same problem everywhere:

Companies collect more data than ever… but data is useless unless it turns into insights.

Dashboards don’t grow businesses.

Clarity does.

As someone working deep in MarTech and performance analytics, I realized there’s a massive gap between having numbers and knowing what to do next. So we spent the last 2 years building Backona AI with one clear mission:

👉 Convert your marketing data into clear, revenue-focused insights - in the quickest and simplest way possible.

While most tools give you more charts, Backona AI gives you answers.

It analyzes your data, explains what’s happening in plain English, highlights wasted spend, and shows you what to optimize next.

No data team required.

No complexity.

No vanity metrics.

For this launch, we’re offering lifetime access to our Growth Plan, including all future updates and bonus AI credits for early adopters.

We’re building fast — predictive modeling, anomaly detection, and smarter optimization recommendations are already on the roadmap.

I’ll personally be here answering every question.

If you care about turning data into real decisions — not just reports — I’d love to hear how you’d use Backona AI in your business.

Let’s build smarter.

To your success,

David

Hey Sumo-lings,

I’m the CTO at Backona AI, and I’d like to share what’s happening behind the scenes.

While David focuses on vision and growth, my priority is making sure the technology powering Backona AI is safe, precise, and easy to use.

From the start, we built Backona AI on a simple engineering belief:

👉 Powerful technology should feel simple.

We continuously strengthen our core architecture to ensure speed, reliability, and data accuracy at scale. As more users connect more data sources, performance and precision remain non-negotiable.

Right now, we’re focused on:

• Improving overall usability and user experience
• Building more advanced, customizable dashboards
• Enhancing reporting clarity and structure
• Automating ad campaign monitoring
• Upgrading GTM configuration and tag management
• Refining SEO and geo analytics tools
• Improving history tracking, parameter handling, accessibility, and onboarding

Every release is carefully tested to ensure consistency and reliability. We prioritise clean architecture, strong data validation, and intuitive design so you can focus on decisions — not complexity.

As we expand into predictive modelling and anomaly detection, we’re making sure the foundation stays solid and scalable.

I’ll be here in the comments to answer technical questions and gather feedback.

Let’s build technology you can rely on.

Piotr

Hey there, AppSumo fam! 👋

Join David and Piotr 👨‍💻👨‍💻, the two founders of Backona AI, for a live session where they’ll show you how to turn raw marketing data 📊 into clear, actionable insights 💡 using conversational analytics 🗣️.

Signup here: https://backona.com/webinar

✅ See real-life examples of how Backona:

✨ Makes complex data simple

⏳ Saves your team time

🧠 Helps you make smarter decisions

… all without needing to be a data expert 🤯

Plus, they’ll be sharing:

🔮 A sneak peek at exciting new features

📬 The most requested updates from users

🛣️ What’s ahead on the product roadmap

Whether you’re a marketer 📣, a founder 🧑‍💼, or just a curious data lover 🔍, this session will give you a fresh perspective on how to make data work for you 💪.

📅 Don’t miss it!

💬 Bring your questions

🤝 Connect with the Backona team

🎁 And maybe even catch a surprise or two…

We’d love to see you there! 💙

Hey, it’s David here 👋

As our AppSumo campaign comes to a close, I just wanted to say a heartfelt thank you and give you a quick peek at what’s been happening behind the scenes.

Since launching on AppSumo, we’ve rolled out several new versions of Backona AI. One of the big wins so far: we delivered the much-requested chat history feature ahead of schedule ✅ and that’s only the beginning.

We’ve held off on adding a few roadmap items because we’ve been paying close attention to your feedback. The insights and suggestions from AppSumo users like you have been absolutely brilliant, and they’re helping shape the future of the product.

A huge thank you to everyone who’s taken the time to share feedback, report bugs or suggest features - you're helping us improve every day 🙌

Right now, our team is digging into your requests to spot common themes, so we can make even more meaningful updates moving forward.

So please do keep the ideas coming. We read and chat through every suggestion during our team meetings. This tool is built for you, and we’re really excited to keep growing it together.

Thanks again for being part of the journey,

David Patrykowski

Co-founder at Backona AI

👋 Hello Sumo-lings!

Join us, the founders of Backona AI - Piotr Donica and David Patrykowski - for a fun and relaxed livestream. We'll be talking about data, AI, how to analyse your marketing through chat, and what's coming next for our software. 

Friday May 9th, 12PM CST

https://backona.com/webinar

It'll be light, insightful, and a great chance to share what we've been working on. Hope you can tune in!