A: Hey, thanks so much for considering becoming one of our customers 🙂

1. How many websites/domains can I connect with Backona?

You can connect as many websites or domains as you like, as long as you have at least view access to GA4 or GSC for each one. Just head to Settings, pick the one you want to analyse and you’re all set.

2. Since you have yet to ship shopify integration (until the end of this year).. am I still able to connect my shopify data to Backona somehow still?.. IF I am then how will the shopify integration differ from current solution when you have implemented it in Backona?

Yes, you can still connect your Shopify data for now, as long as your store sends ecommerce events into Google Analytics 4. Backona AI can already analyse that data for you.

Later this year, we’re rolling out a native Shopify integration that connects directly to the Shopify API. This will give you richer insights like SKU-level breakdowns and average order value, without relying on GA4. You'll also get faster and more complete syncing of data such as abandoned carts, plus dedicated visuals and dashboards built specifically for Shopify users.

3. How do you compare with Tableau?

With Backona AI, you don’t need much experience in data analytics. It’s really just connect and start chatting. We’ve also designed it to be more educational, so it helps guide your analysis and often provides deeper insights than you might expect.

We’ve also been exploring the idea of creating quick dashboards by dragging and dropping reports. It’s not on the roadmap just yet, but we’ve had a few chats about it and want to see if there’s real demand before moving forward.

4. Can you only chat with the data.. or do we also get a dashboard where we can see some important graphs anytime we want without having to chat about anything? If not, then any plan to create such dashboard feature?

This links nicely with my previous answer. Alongside dashboards, we’re also working on more automated analysis where the software suggests helpful questions to explore your data faster, without always needing to type them yourself.

We’ve created a special section in our roadmap for user-requested features, and this one — pre-made questions tailored to your data — is becoming one of the most requested. So yes, we're definitely heading in that direction.

5. One more thing (I know you didn’t ask, but thought you might like to know)
We actually have a Google Ads connector ready for early testing. If you'd like to be one of the first to try it out, just let me know and I’ll get you access ahead of the official launch in about 20 days. I’ve been using it myself already and to be honest, Google Ads is one of my favourite data sets to analyse.

Kind regards