Q: What are the latest updates on the tool, or updates since the last launch?
David_Backona
Mar 13, 2026A: Hello. In 2025 we have successfully delivered:
- Google Ads connector
- Website connector with technical SEO and AIO analysis
- Chat history
- Exporting tables and charts
- Team management features
- Multiple configuration options
And many small updates too.
By last year, we had completed around 70% of the original roadmap.
This shift was intentional. Through ongoing conversations with our users, we identified new priorities that bring stronger business value. These include the Search Console connector and smart suggested follow up questions that guide users towards more meaningful, business focused analysis.
2026 covers usability improvements, dashboards, reporting automation, GTM configuration, customer driven features, and proactive ad campaign management.
Our first upcoming release will be the Meta Ads connector. It is already built and currently awaiting final approval from Meta, with some delay due to their review process.
This is the link to the roadmap for 2026:
https://backona.com/blog/backona-roadmap-2026-h1
Thank you