As an advertiser, I do get value from this tool... for very specific purposes.

I believe that BestEver is best understood as a mild combination of CreativeOS and Foreplay.

TLDR: This tool is both amazing and disappointing at the same time. A few GREAT functions are overwhelmed by a bucket full of underbaked features and a UI that looks clean, but arranges elements in the most odd, illogical ways.

The Good:
- Support has been responsive to my inquiries + suggestions.
- Some of the AI generations were actually pretty good. For static images, it created compositions close to reference images or matched closely with my prompts. For video ads, it created halfway decent AI clips that were 100% relevant to the source material. I was surprised. It is VERY hard for AI creative tools to stay on-brand. BestEver does a very good job at this.
- The competitor analysis is good and helpful.
- The video editing is a bit clunky, but it works quite well for re-creating (reprompting) specific parts of a video.
- The ability to upload brand assets for different businesses is very good.

The Neutral:
- If you create ads for more than 1 business, in each section you have to make sure that the correct business is selected. Instead, we should be able to select the business and have only that business's assets, analytics, and competitors be shown.
- The Inspirations tab has basically 1 use - to find a creative as a baseline for generating a new ad. It's not really great for gathering inspiring ideas, saving templates for later. As a main section of the app, it feels like it's very limited in its abilities.

The Bad:
- BestEver needs the ability to export creatives into something like Vistacreate or Canva to have significantly more control over the final result. The editing within the tool is not nearly robust enough for full creative control.
- The Research Analyst tool is underbaked. It has errors and this tool should run alongside analytics/reports rather than a separate chatbot.
- BestEver needs a proper dashboard for all analytics, reports, and competitor analysis. This is probably where the AI analysis should be as well. The dashboard should have data widgets on display at all times such as "This weeks top performers" or "Competitor ads that really took off" etc.
- The UI is a mixed bag. It's visually simple and clean. But logically, it's confusing. You expect certain things to be nested under specific tabs, but they aren't. Or you assume you can remove a photo from a design by clicking an X, but instead you have to go to the upload folder icon, then scroll through a list of creative assets, locate it and remove it. It's not hard, it's just not intuitive.

At the end of the day, BestEver does feel like a very solid software that's been released in beta. Although the price is right, as a business owner who does advertising, there are simply much better tools suited to the job and are worth the extra $$ cost to have the stability, performance, and features of those tools.

It's hard to judge a tool so harshly when competing products cost $50-$150 per month, and this is under $200 for lifetime Tier 2. But, a penny saved is NOT a penny earned if your tool is a barrier to making more revenue.

If the BestEver team wants this software to really shine, I suggest to stop adding entirely new feature sets/tools. Instead, focus on refining and adding functionality to the tools you already have.
1) Simplify the UI, combine features into areas that make sense. Re-think labels and provide the user with better visual cues for what to do next.
2) More creative control and simpler UI for creating the exact creative assets we need.
3) A more robust analytics dashboard - put competitor analysis, reports, and Meta data all together.
4) Add more functionality within the inspiration board that helps us users come up with amazing ideas. We don't want AI to do everything. Features like, saving or pinning ads, creating collections, creating templates, sorting by top performers, etc.

All that being said, I'm keeping the tool. I'm mostly happy with my Tier 2 purchase. It is useful for running/creating ads for the 3 companies I work with.