Here's what I actually use it for: finding leads by tracking the right keywords, catching negative mentions of my brand before they spiral, and jumping into conversations where people are complaining about competitors.

It works for both SaaS products and agencies. The key is setting up smart keywords. Do that right, and you'll start seeing opportunities everywhere.

The best part? You're not interrupting people. You're joining conversations where your solution is actually relevant. That's how you scale without feeling sleazy.

If you're willing to put in the time to learn it properly, BizReply can genuinely help you grow. But you have to use it right.