BizReply is a handy tool, and the core functionality is definitely there. It makes responding to social media posts faster and easier, and I’ve found it particularly useful when managing engagement for my retail company. In that context, it does what I need it to do quite well.

Where I’ve struggled is using it for my transgender support and education platform. As the founder of that platform, I frequently engage with content involving transgender people, LGBTQ+ issues, healthcare, legislation, and current events. BizReply doesn’t always seem sensitive enough to the nuances of transgender topics, which can result in responses that feel inappropriate, overly generic, or simply miss the context of the conversation.

That makes it difficult to rely on for one of the areas where I could actually use automation the most. Better contextual understanding of LGBTQ+ topics (particularly transgender issues) would make a substantial difference.

I’m keeping it because it works well for my retail business and is genuinely convenient. There’s a useful product here; I’d just like to see the underlying AI become considerably better at handling diverse communities and sensitive subjects.

3 tacos for now, with plenty of room to become a 4- or 5-taco product.