If you have a use for tracking mentions of your brand, or a keyword on social media, bizreply is a really easy to use tool that works well. I started using it when they only had a couple of platforms and since then they have made alot of improvements, including adding facebook and Instagram. It works well, though its not perfect and there are still features and refinements it needs. But the founders are active and open to feedback. This could end up being an essential tool