Blastable Reviews

We wanted this to work as our go to platform for email marketing. We have invested in the Tier 4 as it seemed as a decent and promising tool for sending out email campaigns but:

- The 24/7 Live Support chat does not exist - and it is clearly stated in the product page
- The Support is really slow, and what is worse is their tone of communication like "If you don't like it you can use MailChimp"
- There is a limit of 1000 contacts per day for importing subscribers, and we have a client list of 8000+ subscribers so we have to tell them something like "We will send the campaign in 8 days" - There is no mention of this in the offer
- From name field does not accept UTF-8 characters which is really unacceptable, and what is worse is the Support's answer "This is an english dominant platform." LOL
- Emojis in the email content are stripped
- HTML editor is a partial HTML editor which strips some of the code, it would be nice if we could completely define the HTML for the email, and WYSIWYG editor seems a bit outdated, it offers Flash :D
- You cannot translate the unsubscribe text in the email footer, etc.
- Analytics is pretty basic, you cannot see which subscribers opened, clicked or unsubscribed (or we do not know how)
- You cannot make the segment based on the subscribers that did not open the specific campaign
- UI is not so good, but that is the least of our concerns

What do we like?

- The speed of the app is ok, it rarely has delays on loading
- Upload of the contacts is fast and the "verification" is also ok

To conclude - it is a promising tool, but at the moment it lacks quicker support, no limit import of contacts, support for the UTF-8, and better analytics.

Blastable has exceeded my expectations in every way. From its ease of use to its robust features and stellar customer support, I highly recommend Blastable to anyone looking to elevate their email marketing game. It's worth every penny!

Despite being a startup, the team behind Blastable has gone above and beyond to provide exceptional support. Their commitment to helping users succeed is truly impressive.

I’m surprised by some of the low-star reviews mentioning its lack of cold email features—it’s clear that Blastable is designed to focus on high deliverability, and it excels at that. If you’re looking for a tool that ensures your emails reach the inbox, this is the one.

The value for money is outstanding—big bang for the buck! I haven’t even scratched the surface of all the features they offer, but I’m excited to explore further. Blastable is already proving to be a solid investment.

Highly recommend for anyone serious about deliverability and email campaigns!

No, I am not an employee nor was I paid for this review.

Ironically, it comes from someone who purchased the product and loved its ease of use, value, and power and because we are sending out refresh and colder campaigns, we are not the ideal fit for a reputable platform like Blastable as 10% open rates will not cut it.

This product is ideal for any business that needs to communicate efficiently and quickly with established customers and typically gets open rates of 25 to 50% neighborhood.

As we all know, the most important component of email marketing is getting your message to the inbox, and Blastable gets that done extremely well. They are very protective of their IPs reputation and ensure that only messages that adhere to best practices are allowed on their platform.

So, if you are a high-volume spammer, this is not the platform for you.

However, if you are a legitimate business that needs to communicate with your customers and get inboxed, then search no further because, for the price and what they provide, Blastable is the way to go!

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TL;DR -
Large agencies may want to look elsewhere
Everyone else should seriously consider Tier 3 and above.

I use SendFox (ESP), Convertbox (landing page), and Book Like a Boss ("ThankYou" page)
along with some duct tape - this ad hoc stack has served me well for several years now.
Along the way, I have also invested in Encharge and Zagomail ESPs, but actually used SendFox.

Blastable caught my eye recently (with their bold, Miami Vice/Miami Subs color scheme.)
After watching Dave Swift's Blastable review on YT, I purchased Tier 4 (Tier 3 and above allow
up to 5 "sender profiles," so you could potentially send from up to 5 different domains, if needed.)
While cold emailing is NOT allowed, transactional emails and affiliate marketing / promotion
ARE ALLOWED (contact support for best practices.)

Most ESPs charge by the total number of contacts you have (like Blastable's plans on their website.) However, for AppSumo, the Blastable LTD Tiers are based on monthly sending credits.

For example, if you purchase Tier 1 (20k sends), you can have up to 20k contacts.
If you purchase Tier 3 (100k sends), you can have up to 100k contacts. Send limits reset monthly; contact limit is capped by Tier. Deleting contacts will make room for new ones.
Unsubscribes, do not contacts, and bounces DO NOT count towards your contact limit.

After the AppSumo LTD ends, If you need additional sending credits (i.e. a special sale event),
Blastable has temporary options available. Justin has stated - "you’ll be able to purchase
pay-per-send options to send more emails on a pay-per-use basis. We don’t have pricing
for this yet (though it will be heavily discounted compared to our normal pricing)
as we are in the process of building it out."

The onboarding process couldn't be simpler.
It's important to note, that when you upload your list,
Blastable uses their own internal email verification system,
so there is a some delay during this list import verification process.
They recommend importing 1000 contacts at a time to warm them up to Blastable.
Blastable also has plans to offer email verification embedded within opt-in forms.

Custom fields can be added into a URL (i.e. first name, email, address, etc.)
using the tokens provided or any custom tokens you want to add yourself.
Blastable has an AI feature called "perfect timing" where an email can be
delivered when the subscriber is most likely to open it based on their behavior.
Alternatively, you can also send email to contacts at a certain time in their
time zone across the board (i.e. 8:30 am = 8:30am in THEIR time zone.)
Blastable claims deliverability is "over 99% as far as emails being delivered...
average open rates are between 32-33% across all emails sent on our platform."

"Advanced Segment Creation" is included with Tier 3 and above,
but "Super Customized Segmentation" is planned for Q1 2025.
Yes, there's a 'Powered by Blastable' logo at the bottom of every email,
but soon this will contain your affiliate link (if you join their partner program.)

Several points of concern (that were pointed-out in Dave Swift's Blastable review on YT)
were fixed very quickly (be sure to read comments below the YT video.)
The team at Blastable have been very responsive on AppSumo, YT, and via
their internal support messaging system within my Blastable Dashboard as well.

If you think you have outgrown SendFox, you should seriously consider Blastable.
Would I like the option to remove the logo? Sure, but even SendFox charges you more
(per month, as I recall) if you want less branding, custom HTML, etc.

I give Blastable 5 Tacos because it meets my current needs
and feel that Tiers 3 (and above) offer excellent bang-for-your-buck.

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