To answer some of the questions about the small ‘powered by’ logo at the bottom of the emails, the quick and simple answer is we decided not to include the logo upgrade in the agency plans because that’s what makes the most sense for us... and for you.

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If you’d like the more detailed version from a business perspective, let me break some things down for you...

On a Lifetime Deal (LTD) on AppSumo (AS), it is almost impossible to be profitable long term. Here’s why:

- LTD’s are generally highly discounted and AS takes a large cut of the sale for the role they play. For example, some of our agency plans are up to 99% off our normal annual (not lifetime) pricing, which is a massive discount and we share a significant portion of that sale with AS.

- For software LTD’s, there are monthly ongoing costs to keep a software running and updated. It’s not free and the more users and accounts you have and the more they use your platform, the more it costs. Forever.

- For an ESP to keep running, these costs are a LOT higher than normal since we have to be actively involved. Besides hosting, servers and support, we have deliverability specialists, IP’s we have to pay for and maintain as well as cutting edge ongoing development, none of which comes cheap.

With this in mind, due to the small cut of the sale we get on an LTD and the high ongoing costs, the breakeven point is 1 year, maybe slightly more. After that, any of the initial profits made (if there are any), get eaten up as expenses and the LTD buyer becomes a burden on the company costing them money.

This is why when a lot of companies who originally offered an LTD get acquired, the company that acquires them makes a business decision to cut off the LTD customers since they are costing them money, time and resources and are simply not profitable. They’re actually sucking the profits away.

This is also why a lot of startups that offer an LTD ultimately end up failing. They can’t cover their expenses and have to close their doors. This is when you’ll likely get an email that goes something like this: “It is with a heavy heart we are shutting down, or going in a different direction, or discontinuing our LTD plans etc. etc.”

We don’t want either of those scenarios to happen to us for your sake and ours, therefore something needs to be done to keep it profitable, or at a bare minimum, break even.

That’s where some of our small monthly upgrades come in. They help to cover basic expenses for the people who choose to enjoy them.

For the ppl who don’t, the small “Powered by Blastable” at the bottom of the emails we send helps us to generate a small amount of new business, which in a way, helps to keep the lights on for LTD buyers.

We’re not greedy, so you can also replace it with your partner/affiliate link, so you also earn $$$ on any sales that are referred. We even made a rap about it here: https://blastable.com/partners

We are in this for the long haul and to make that happen, things need to be sustainable. This is one of the ways that we are making sure it is. If you can’t or don’t want to afford $20 a month to remove a small logo from a plan that normally costs $999 a month (or pass that cost along to your clients if you choose an agency plan), then this may not be the LTD for you. There’s lots of other places with cheaper ‘here today, gone tomorrow,’ LTD’s to choose from which may be more suitable.

But if you want something that works and lasts and will be the best in its class, like Blastable, then understandably it might cost a little bit more.

We all need to win and come out ahead and this is our way of making sure that is what happens.

Hey hey, what’s up Sumolings!

Justin Michie here... CEO and founder of Blastable and an email marketer since 2003!

Blastable is proud to be back here on AppSumo... and this time we brought the heat 🔥 🔥 🔥 

You asked for it, so we built it: Agency plans are now available!

Introducing Tiers 7, 8, 9, and 10 - built for agencies, serial entrepreneurs, or anyone who wants multiple accounts under one roof.

With these new tiers, you can manage 10 to 100 fully separate accounts - all from a single master dashboard.

Each sub-account comes with:

✅ Its own login

✅ Its own dashboard

✅ Its own everything

Think of it like getting 10 to 100 Blastable accounts for the price of one - each one’s independent, while you’re still the boss.

Use them for your clients, side hustles, team members, friends of friends or even your uncle who thinks email is dead (he’s wrong, by the way).

And yes... this is still a one-time, lifetime deal.

No monthly fees. Just plug in and go.

Big thanks for all the feedback, support, and ideas you’ve sent our way - we’re building this with you and for you. Stay tuned, more cool stuff to come!

Let’s get to blasting 🚀🚀🚀

Justin

When was your company founded & where is it located?

2018 - Austin, Texas

What is your team size?

12

Are you funded or bootstrapped?

bootstrapped

What 3rd party tools is your product critically dependent on?

none

Where is your customer data stored?

Secure servers in the USA

What’s the origin of the idea for your product?

As an email marketer for 20+ years, I wanted to create an Email Service Provider (ESP) that was extremely simple to use on the inside, but super powerful and robust under the hood and could get emails delivered.

After years of having other successful businesses and reaching my goal of being able to retire by 40, I decided to do something ridiculous and start my dream business, Blastable.

What problem is your product solving and how?

Blastable uses AI to get your emails delivered so you can get more opens, clicks and sales.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Growth

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Growth

Any details to clarify about the deal?

This deal is subject to mailers getting good engagement and low bounce and complaint rates to maintain our sending reputation.

Hey, hey!

I’m Justin Michie, the founder and CEO of Blastable!

I’ve been doing email and online stuff for over 20 years... let me tell you a wee bit about myself and where Blastable came from:

My first business was a DJ and entertainment company which I scaled to one of the largest in Canada using the power of online marketing and email. Fun fact: I was sending so many emails back then, my internet service provider thought I was a spammer and temporarily shut down my internet connection.

Since then, I’ve had all sorts of businesses from online courses to retail stores to multiple SaaS companies… but online marketing and businesses are my favorite. I love being able to work from anywhere and the freedom it provides.

Back in the day, I wrote one of the first books on Internet Marketing (Street Smart Internet Marketing) which ended up being used as a textbook by a bunch of Colleges and Universities.

One of my dreams was to retire before I turned 40, which I could have pulled off (my businesses have done over 9 figures in online sales combined), but instead I did something crazy and decided to start my ultimate dream business: Blastable

I became so passionate about it that I spent over 40 hours just coming up with the name and securing the domain for Blastable.com. Since then, I spent 2+ years staying up to 4am or later working with our overseas dev team to make sure everything was perfect before we launched in 2020. I wanted to create an Email Service Provider (ESP) that was extremely simple to use on the inside, but super powerful and robust under the hood and could get emails delivered. In fact, we were one of the first ESP's, if not the first to use AI to increase inbox deliverability.

Email has one of the best returns on investment of any marketing medium - $36 ROI for every dollar spent (https://blog.hubspot.com/marketing/email-marketing-stats) and with this AppSumo launch deal, your ROI will be even better. There are a lot more crazy stats at that link and tons of other reasons why you should be sending more emails.

We love to help customers send email and ultimately make more money... email is all we do and our team is here to help you in every way we can. You can contact us anytime by email or live chat at: https://blastable.com/support.html

With Blastable, you can do all kinds of things you want from sending email blasts, creating autoresponders, complex automations, custom segments, sign up forms and even using AI to write your emails for you. 

That’s all for now… hope to see you on the inside!

Happy Blasting!

Justin

P.S. Watch out for my new book on email coming soon “King of Email” - if you’re a Blastable customer, we’ll probably send you a free copy ;)