I'm thinking less about for application managing this on behalf of IAs and more about an entire branch buying a plan with X seats, which a centralized admin has some degree of oversight of to upload company-specific messaging, deactivate/add users as IAs come-and-go, offers value-for-money for them if there'd be a volume discount, etc.?

Do you plan to introduce an Affiliate program?

Also, can you please confirm if there is any video length limit or monthly send/post cap? I saw your mention of this being intended for shorter videos of ~3 mins and tend to agree the "quick hit" type pieces are likely to be better fits...

That said, this actually kind of exposes one of the biggest opportunities (and current perceived weaknesses, frankly) from a product-market fit perspective:

In my personal opinion, super-short 180-240 second videos are much better suited to 1:1 engagement -- 'saw this article and thought'd it be of interest,' birthday/anniversary greetings, 'congrats on the sale of your business, can't wait to chat about that cheque in your wallet,' (ha) type stuff. A random pitch about insurance posted to LinkedIn has some 'spray and pray,' not-particularly-strategic-looking optics... but getting a just *slightly* more personalized version sent directly to me expressing congrats about the birth of my first child with a, "By the way, I've included some information we should chat about when you're ready... just want you to know I'm thinking of you and the little guy so you can keep your focus on your wife!" type personalized message? That's a wow. Which brings me to........ any plans to offer integration with CRM platforms and/or social media and/or calendars? Dream future state would be for your platform to trigger the users of known/documented/publicly-available triggers so they never miss an opportunity to reach out with proactive value and personalization. (Bonus points for any optionality to set custom triggers or toggle more nuanced fields on/off)

To me, I see the product-as-is being ideally suited for something like a "Monday Money" video with newsletter type content with a super-quick recap of headliner events of the prior week, 'what to watch for' in the week ahead, perhaps a quick plug of a resource/tool/partner/value-add, etc.... 5-7 mins, but delivers way more relevant and timely value than a, "Hey world, if anyone's going through some big life event that I either didn't already know about or did but haven't reached out personally, well... here's the info I didn't know you need and am hoping you call me about," which obviously wouldn't be the script but might be how it comes across for some.

Sorry for the length but hope this is helpful and that I haven't misunderstood what you're going for. Would welcome a chat if there's an opportunity to collaborate after hearing your thoughts on the items above. :)

Dave