Hey Sumo-lings,

Dima and Matthias here. Many of you use Branding5 for yourselves, not a company. Musicians, coaches, consultants, founders, executives. And many of you asked for a report that fits a person rather than a business. You asked for it, we built it.

Four personal brand types. Choose Personal Brand, then pick creative, entrepreneur, coach or professional. The intake questions and the report wording adapt to that type, from the first question to the final page:

• Creatives (musicians, performers, artists) get Creative mode with a full Universe Bible.

• Entrepreneurs get founder-led positioning that connects your personal story to your venture, so investors, hires and customers buy into you, not just your product.

• Coaches & consultants get a brand that leads with your method and results and speaks directly to your ideal clients.

• Professionals get thought-leadership positioning: a clear claim, voice and bio for every talk, post and pitch.

A Universe Bible for creatives. Artists and creators now get their characters, world rules, bios, mood and storytelling hooks in one document. It's the reference you can hand to a designer, collaborator or label so they understand your world right away.

Reference artists. Add artists who inspire you. We research their public persona and use it as inspiration for yours. Not to copy anyone, but to help the report understand where you're heading.

Brand Triangle. Your whole positioning on one page. Your core value sits at the top, supported by your insight, your claim, and the competencies and attitudes that make it credible.

Brand Story. Pick a story plot and a foil, the figure or status quo your brand pushes against. We use both to sharpen your archetype, and it flows straight into your bios, content angles and storytelling hooks.

Smarter competitor analysis. Competitor analysis now reads competitor websites directly, so your comparisons are based on what others actually say, not guesses.

And we also improved performance

A lot faster, and sharper. Reports now generate significantly faster, so you spend less time waiting and more time working on your brand. Every section runs on the latest state-of-the-art LLMs, each one benchmarked, for more specific writing with less filler. New automatic quality checks catch and regenerate any cut-off or repetitive output, so no section arrives half-finished.

Run your personal brand again and tell us in the comments whether it sounds more like you. We read every comment.

Dima & Matthias
Co-founders, Branding5

Hi everyone,

Quick but important update for everyone following the deal and a genuine thank you first, because this change came directly from your feedback in the comments and questions over the last couple of days.

A number of you were asking if we could include brand checks for tier 3. We agreed. So we took it back to the team, talked it through with AppSumo, and we've now updated the deal accordingly.

Here's what's changed: Brand Checks are now recurring monthly across all tiers, not a one-time amount. The breakdown looks like this:

• Tier 3 — 25 Brand Checks every month

• Tier 4 — 50 Brand Checks every month

• Tier 5 — 100 Brand Checks every month

• Tier 6 — 150 Brand Checks every month

The deal page has been updated to reflect all of this, so what you see there is now accurate and final for this campaign. If you've already purchased, you don't need to do anything, the recurring allowance applies to your account automatically.

This is exactly the kind of input that helps us build a better product, so please keep the questions and suggestions coming. We read every one, and as you can see, they genuinely shape what we ship. Thanks again for pushing us to make the deal better.

Hey Sumo-lings 👋 Matthias here (with Dima) from Branding5. It's been a few months since our last update and we've been shipping non-stop. Here's what's new:

🎯 Brand Check score any asset against your brand

This is the big one. Upload images, text, or PDFs and Brand Check tells you how well they align with your brand positioning across 7 dimensions, with per-dimension feedback and coverage indicators to spot gaps. Full history so you can track and compare assets over time. Stop guessing whether that landing page, ad, or deck is actually on-brand, let the platform score it before it ships.

🤖 brand-guidelines.md — your brand, readable by AI agents

If you're using Cursor, Claude Code, ChatGPT, or any AI tool, this one's for you. Export your brand positioning as a agent-ready brand-guidelines.md file and drop it into your AI agent to generate on-brand copy, UI, and assets automatically. Find it under the Export button on any brand positioning report, right next to PDF-Export.

🏢 Organizations + secure client share links

Create or join organizations, invite teammates, and manage roles from settings. Organisation owners can set branding that applies to all members and shared reports automatically. Plus: scoped, read-only client access via secure share links — no account required for your clients, and guests always see your branding, never theirs. Owners can refresh shared reports anytime to keep links current.

🔍 Website Insights

Website Analysis now surfaces a Website Insights card with tone of voice, implied values, suggested brand values, and strategic recommendations so the platform doesn't just describe your site, it tells you what to do about it.

⚡ Faster, smoother, sturdier

• Brand positioning report generation is significantly faster
• Improved retry flows, better landing page regeneration with fresh crawls
• Enhanced color system: automatic variants, gradient previews, click-to-copy hex codes, exports as CSS variables, Tailwind config, SCSS, and JSON
• Japanese and Korean language support added

What's next

Check out our roadmap. We have a lot planned for you!

As always, thank you for the feedback. It genuinely shapes the roadmap ❤️

— Matthias, Dima & the Branding5 Team

Hey Sumo-lings 👋 Matthias here (with Dima) from Branding5. We’ve shipped a bunch of improvements lately, focused on making your outputs more polished and client-ready:

✅ New + improved Visual Identity output

Stronger color system with automatic variants, gradient preview with click-to-copy hex codes, and better naming. Plus new exports: CSS variables, Tailwind config, SCSS, and JSON.

📄 Better-looking client-ready reports

You now get two report designs to choose from, so your exports match your style and clients instantly get a more premium experience.

🌏 More languages

 Added Japanese and Korean support.

🚀 Faster workflows + fixes

Improved onboarding, faster competitor analysis, smoother inspiration UX, and fixes for DOCX export + multilingual sharing.

Thanks again for all the feedback, it’s shaping everything we build ❤️

– Matthias, Dima & the Branding5 Team

What’s New in Branding5 - A Look Back at Our Biggest Updates Since Launch

When we launched Branding5 earlier this year, our mission was simple: make high-quality brand strategy accessible, fast, and practical for startups, consultants, and agencies alike. Since then, we’ve been hard at work refining and expanding the platform - thanks to your incredible feedback.

Here’s a quick look at what we’ve shipped over the past few months:

PDF Export (Released July 2025)

Export your complete brand strategy and positioning reports as beautifully formatted PDFs - ready for clients, investors, or internal use.

Report Editing (Released August 2025)

Add, refine, or adjust your content after generation. This feature gives you more flexibility to customize your reports without starting over.

Report Regeneration (Released September 2025)

Need to update a finalized report with new insights or feedback? You can now regenerate sections without using a new credit. Available for tier 3 and higher.

Custom Export (DOCX) (Live in Beta - October 2025)

For those who prefer working in Word or sharing editable files, you can now export reports in DOCX format - ideal for further customization and collaboration.

These updates are just the beginning. We’re already working on team collaboration, client portals, and multilingual support - all designed to make Branding5 even more powerful for professionals around the world. And this will of course be all included in your licence.

Thank you for helping us shape this journey.

- Matthias & the Branding5 Team