Hey Sumo-lings,

I'm super excited to share some news from the Branding5 team.

One of your top feature requests has officially launched: PDF Export with full white labelling and branding options.

Now you can:

Export your reports or data as PDFs in just a few clicks

Add your own logo, colors, and brand styling to every report.

We built this because so many of you asked for a way to share Branding5 insights with clients, teams, or stakeholders, without sacrificing your brand identity.

Thanks so much for all your feedback and support. Keep those requests coming — we're listening!

Best,

Matt

Hey Sumo-lings!

We’ve been listening and we’ve just made Tier 3 way more powerful. You now get:

✅ 5 reports per month forever

We know one-time reports weren’t cutting it for some of you, especially if you're working with clients or building multiple brands. So we fixed that.

This upgrade gives you more flexibility, better value, and a smoother workflow for ongoing brand strategy projects.

Thanks for all your feedback , you’re helping shape Branding5 into something truly awesome.

If you previously purchased tier 3 you will get upgraded for free.

More updates soon!

What are past projects, failures, or successes you’ve had in your career?

Hello, I'm Matthias Neumayer, co-founder of Branding5. Over the past decade, my journey in branding and media production has been both diverse and enriching.

One of my significant ventures was co-founding beatframes, an independent creative consultancy and media production company based in Vienna. For six years, we collaborated with esteemed clients like Ruefa, the Austrian Medical Chamber, and Red Bull 400, producing branded entertainment, TV and radio campaigns, and podcasts. This experience honed my skills in delivering comprehensive creative solutions.

In addition to beatframes, I have worked on various commercial projects, including campaigns for Stadt Wien, Swing Kitchen, Manhattan Fitness, and Verbund. These projects allowed me to blend storytelling with strategic branding, resulting in compelling narratives that resonate with audiences.

My academic background in film studies and law, combined with hands-on experience in brand consultancy roles at agencies like Young & Rubicam, has provided me with a unique perspective on branding. This interdisciplinary approach enables me to navigate both the creative and strategic facets of brand development effectively.

These experiences, both successes and challenges, have culminated in the creation of Branding5. Our goal is to democratize high-level brand strategy, making it accessible and actionable for startups, agencies, and indie creators worldwide.

What 3rd party tools is your product critically dependent on?

Google Gemini 2.5 Pro

OpenAI GPT-4o

DataforSEO

Multiple Web Crawlers

Where is your customer data stored?

Frankfurt, Germany

What is your current monthly recurring revenue (MRR)?

1200

How many customers do you have today?

320

What’s the origin of the idea for your product?

The idea for Branding5 came from years of frustration watching startups and small businesses struggle with something I’ve helped big brands solve for years: clear, strategic branding.

As a brand consultant working with agencies like Young & Rubicam and later running my own creative company, I saw the same gap over and over.

Founders knew their product, they had a vision, but when it came to articulating what their brand stood for, how it should look, sound, or position itself in the market, they were stuck.

Most didn’t have the budget for an agency.

Many weren’t sure where to start.

And those who tried DIY branding tools ended up with generic templates that didn’t reflect their unique value.

I teamed up with my co-founder Dima, who’s brilliant with data and AI systems, and we asked a simple question:

What if we could build a tool that delivers real brand strategy and marketing insights, like an agency would, but in minutes instead of weeks?

That’s how Branding5 was born.

It’s designed to help founders like the ones I’ve worked with for years—ambitious, creative, but short on time and resources—get the clarity they need to build standout brands.

We didn’t just want to automate branding.

We wanted to empower people to own it.

What problem is your product solving and how?

Branding5 solves the problem most startups and small businesses face when building their brand and marketing strategy: they don’t know where to start, what their brand stands for, or how to position themselves effectively.

Traditional branding processes are expensive, slow, and often inaccessible to early-stage founders. Agencies charge thousands and take weeks or months to deliver a strategy. DIY tools, on the other hand, are often too shallow, generic, or disconnected from actual market data.

Branding5 bridges that gap.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Feedback, finding our ICP, revenue.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Laser focus on our ideal customer.

Any details to clarify about the deal?

We mainly target english speaking customers.

You pay per brand report (except for Tier4)

👋 Hey Sumo-lings! We’re Matthias Neumayer and Dima Rubanov, the co-founders of Branding5, and we're excited to be here on AppSumo.

I’m Matthias, and before launching Branding5, I worked as a brand consultant for agencies like Young & Rubicam. I’ve spent years helping big companies craft strong identities, but I’ve always been passionate about helping smaller brands punch above their weight. My co-founder Dima is a data wizard who believes creative work can be powered by smart systems. Together, we created Branding5 to bring high-level brand strategy and marketing clarity to startups, agencies, and indie creators—without the huge agency price tag.

Why we built Branding5

Over and over again, we saw the same problems:

❌ Startups couldn’t clearly define their brand positioning

❌ Competitor research took forever

❌ Marketing strategies were based on gut feelings, not data

So we built Branding5, an AI-powered branding toolkit that turns your brand vision into a clear, data-driven identity and strategy in minutes.

What makes Branding5 different?

Branding5 isn’t just a branding quiz or a template pack.

It’s a complete brand and marketing strategy engine.

With just your website and some basic info, we analyze 100+ data points—from your competitors’ messaging to SEO performance—and deliver a full strategy that’s uniquely you. Whether you're building your brand from scratch or refreshing an existing one, Branding5 gives you a foundation you can grow from.

What you’ll get:

✅ Unique Brand Positioning

✅ Brand Archetypes & Core Values

✅ Clear Brand Voice, Personality & Promise

✅ Visual Inspiration Board

✅ Brand Positioning Matrix

✅ SEO & Landing Page Audit

✅ Competitor Intelligence

✅ AIDA-Driven Marketing Campaign Ideas

✅ SWOT Analysis

✅ Customer Insights & Personas

...and a lot more!

We’ve packed agency-level strategy into an easy-to-use tool—no branding degree required.

Who is it for?

🧑‍💻 Indie hackers

🚀 Startups

🏢 Agencies

🎨 Creators & solopreneurs

If you’re trying to grow your brand, build marketing campaigns that actually work, and finally figure out your unique market position, this is for you.

🌍 Available worldwide – Branding5 supports businesses in any country and works for English-language websites of all kinds.

What’s next?

We’re just getting started. We’ve got exciting features coming soon, including multilingual support, deeper competitive insights, and automated content generation for your campaigns.

We’re excited to share Branding5 with the AppSumo community. This is the tool we wish existed when we started, and now it’s yours.

💬 We’d love your feedback. What’s the biggest thing you struggle with when it comes to branding or marketing? Let us know in the comments!