I picked up a tier 1 for myself, as I have two websites--one well-established and the other brand-new--and never had the revenue to hire a business consultant, nor the time to do all the research myself. Brand5 did an excellent job analyzing my sites and providing actionable insights and strategies for both sites that I never would have thought of. I fed its output into a "Clauplexity GPT" AI and got some really amazing tactics to use with Brand5's strategies. It really helped my focus and planning. Brand5 is well-worth the the cost to me.