Thanks for your question and for taking the time to check us out!

Instant Business Records are pre-filled business listings you can import into your site to help it look established from day one. Each AppSumo tier includes a one-time bulk amount of these records — they’re not recurring, and completely optional to use.

Here’s how they help:
• 🏷️ If you are running a business directory, you can quickly seed your site with real listings based on location + category.
• 🌱 If your project isn’t business-focused, you can simply ignore this feature — it’s not required.
• 📘 Once imported, the records become full members/listings on your site.
• 🎯 A great way to make your directory look active while you begin

Here’s a short walkthrough video that shows exactly how it works:
https://www.brilliantdirectories.com/blog/instant-business-data-find-import-business-listings-into-your-directory-website

Please let us know if you have any more questions – always happy to help!