Why the limit on transactional emails?

Question

First of all, congratulations with your AppSumo campaign. As many others have already pointed out, your product looks very promising, but also comes with a very high price label compared to most other AppSumo deals.

I see that others have asked for "unlimited contacts", but I completely understand that you can't make a sustainable business case out of that.
In my case, the showstopper is the "api email credits". I really don't understand the concept of those. I completely understand if you want to restrict some features (eg. transactional emails) to be available only to customers that pay more, but why limit the number of transactional emails for those who have access to it? This seems very odd, when there are no limitations on emails sent through the web interface. I expect your cost per email to be exactly the same. What am I missing?

marstalcopenhagen · Answer

Imagine a deal site (like Groupon) with 75.000 subscribers. They would likely send out at least 1 million emails per month, which they could do within the Limits of Tier 5.

Then imagine a SaaS platform with 15.000 paying subscribers. They don't send a lot of newsletters, but they send a monthly payment confirmation to each subscriber and probably a few other transactional emails.

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Jason_Tarvent · Answer

Transactional email are sent via our API from code that runs on your side to execute the API request. These are meant primarily for SaaS companies, those with custom applications, or various other specific needs.\u000a\u000aTransactional emails are more expensive to send than campaigns since transactional emails are one\u002Doff, and campaigns are optimized during the sending process to send in bulk, even with customization. Additionally, the reporting for transactional is different, requiring different demands on the system to provide. I know this is getting technical, but we never want to charge people to make a buck. If there isn\u0027t a reason, why charge? I know this isn\u0027t a typical aggressive business person\u0027s view. Still, doing good for our customers, in my opinion, works much better and creates more loyal customers in the long run because we\u0027re all working towards the same goal of a win\u002Dwin relationship. Sorry to get philosophical on you, but I just wanted to make sure it\u0027s clearly understood.

marstalcopenhagen · Answer

Thank you for your elaborate answer.\u000aI do believe that if you are serious about adjusting the tiers, then it can be done. I have seen so many AppSumo deals being adjusted after launch, when product owners, like yourself, realize that the initial tiers were not well aligned with the community\u0027s expectations.\u000aIf I were you, I would definitely talk to my AppSumo contact about what options you have :)

Jack.S · Answer

👍\u000aTalk to Appsumo.\u000aI see that some Startups, in agreement with Appsumo, modify the offer during the duration.

Jason_Tarvent · Answer

We hear you and are actively working on some LTD offerings within Tarvent for AppSumo customers to entend their limits. Give us about a week and you\u0027ll be able to extend the current limits as needed.

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