I run a custom-built online marketplace and I was always looking for solutions to reduce the reliance on my web application developers to make changes to the marketing copywriting and information that we have on our marketplace.

As a startup, I constantly need to iterate the marketing message over again and try new content. I've explored using headless CMS such as Contentful, but it turns out that it's not intuitive enough for my non-techie marketing team. It's always difficult to visualise with headless CMS.

I'm amazed by what Candu is offering as it's exactly what we were looking for all the time! It's a great way for us to constantly change our marketing message on our marketplace and see what works best.

I would recommend this for any one who has a custom built website and feels the same pain as I do.