4.3
Taco ratings
Charla has received positive feedback for its intuitive and user-friendly interface, seamless communication, and robust AI chatbot functionality. However, some users have reported occasional issues with AI functions and the need for improved security features. Despite these minor drawbacks, Charla remains a solid option for those seeking efficient customer support. With a 60-day money-back guarantee, it's worth considering Charla for your business needs.
AI-powered summary of customer reviews
Verified purchaser
Chatbot only works from "special instructions" and knowledge base. Not documents or web pages so far.
[EDIT: My chatbot was not functioning but they got it back to functioning with just the knowledge base as training data.]
The pros: Good widget customization, knowledge base for customers to navigate directly, ability to direct customers based on "special instructions" you give it in direct text. You can get some ROI with it.
Cons: The AI chatbot does not train on web pages or PDFs or Word documents in my experience even though it is supposed to. It should be able to integrate with Google Calendar or Calendly or Tidycal but currently cannot.
Devs: Get the crawler and doc reader working much better. Allow users to bring their own OpenAI API key for credit usage. Get a calendar integration with a highly popular tool.
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Verified purchaser
Not as good as I thought. Errors on GTM.
I initially thought I was purchasing a plug-and-play chatbot builder with an integrated AI knowledge base. However, it appears I can’t even install the older JavaScript code via Google Tag Manager.
I’ve contacted support about this issue in the last 24-48h but haven’t received a response yet. This lack of communication has significantly reduced my trust in the company’s long-term reliability.
I also tried to train the chatbot, but the backend is overly complicated — it feels like a maze with far too many configuration steps. It’s exhausting just thinking about setting everything up manually. Moreover, the knowledge base feature doesn’t even allow adding URLs for AI training; instead, you’re required to create individual articles for each response.
I’ll be requesting a refund, as I need a chatbot that can be set up quickly and supports e-commerce sales agent functionality.
AdamHa
Nov 7, 2025Hello, You can check the following article on how to install it using Google Tag Manager https://charla.com/support/?article=2803-installing-using-google-tag-manager
For the knowledge base, you can actually add urls for trainings, found under Settings ➡️ Your Property ➡️ AI Chatbot section. Would be great if you could share any functionality that you would like to see implemented on...
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Verified purchaser
Strong set of features, needs some improvement
Charla has covered all aspects of a virtual agent feature set. I only tested its core functionality as a virtual chatbot so far and have struggled with the responses generated by chatbot from web page resources provided in the AI Agent section. It did not provide any answers from the web page link. So I converted website into PDF and uploaded those documents but even then, the response mostly are Sorry I am unable to find this information. Not sure if there is a trick to training it. Would love to see it responding to basic questions as I have purchased multiple tiers.
AdamHa
Nov 7, 2025Hello, Thanks for sharing your feedback. We have added a functionality to preview the scraped webpages so you're confident whether the main content of the page was picked up without any noise or not. Would be great if you can drop us an email on support@charla.com, with the expected/actual answers from the chatbot and we will be able to help with possible improvements on the training.
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Verified purchaser
The program is absolutely non-functional 🤬😡😤
The program is absolutely non-functional:
1) There was a major issue with connecting Facebook – I only managed to do it the following day.
2) Tests showed that:
- not all incoming client messages go through (including attached files)
- not all outgoing messages to clients are delivered (e.g., an FAQ article)
- the content of written messages “disappears” from the interface – although it shows up correctly for the recipient
- it is very slow. The program we currently use works 100% stably.
3) In the settings, you can choose the language from which messages will most often be translated… but you cannot change the application’s interface language, which means non-English speakers cannot comfortably use it (including AI ticket summaries, which are all in English).
If the program worked properly, I would gladly keep it, because the idea behind it is good. I would, however, add the ability to respond to a ticket using the same messenger it came from (for example, as an attachment).
At this point I have to return it, and I’m frustrated because in order to buy it I had to purchase an AppSumo plan… so even a refund won’t really solve the problem.
Marek
AdamHa
Oct 20, 2025Hello Mark,
Sorry to hear you had a bad experience (1) Can you share the issue you faced with Facebook on support@charla.com to check it out (2) Same as well ping us with the details to be able to check it (3) Yes the live translation and localizations are for the widget and messages, not the backend UI.
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Verified purchaser
Very dissapointing experience
I rarely write a review, but this was something I was really excited about, something I really need and where I spend a lot of time trying it and my experience has been really dissapointing.
I ran into so many issues, I cant even believe the positive reviews. I trained the bot with a knowledge base and the responses were so off and wrong that it would be a suicide mission to release this to your clients. Wrong links, wrong prices, invented links to products, confusing products and so many more issues. I thought the issue was my KB, so I deleted it and rewrote it all. Guess what, it got worse. I deleted some information in order not to confuse the bot... he wouldnt forget that information, but not only that, he DID forget about all the information I DID want him to know and stuck with the information that I deleted.
I deleted the property and tried again with a new property, new bot, newly set up KB. Same thing. Improved a little bit but still wouldnt know prices, still would not know the links to the products, even gave me a link that mixed charla.com with my website.
I didnt want to leave a review at first, and left a question. This product will be out of AS in 10 hours, which is a critical timeframe to get more people on board, answering questions, but no reply to any question of the last day or hours. Makes you think that there is no support. If there is no support during their time on AS, you can only imagine how it will go once they are out of AS. Will ask for a refund.
AdamHa
Oct 19, 2025Hello, It's always an issue with the training content structure. We use OpenAI ChatGPT, so the LLM is pretty strong, but if the training content is not very clear to capture, the chatbot might have issues in the training. Can you share the ticket number and we will certainly be able to help you.
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