A limited-time community exclusive. We're coming for this week only, per community requests 🚨. We're excited to roll out some of our most requested features yet.

Introducing Conversation Routing.

Automatically send conversations to the right agent based on custom rules, reducing response times and ensuring every inquiry reaches the right person.

Smarter Assignments.

Using AI Chatflows, Charla can automatically analyze conversations and apply tags based on customer intent. Those tags can then be used by the routing engine to instantly direct conversations to the appropriate agent, completely hands-free.

New Conversation Starters.

Guide visitors from the very first message with customizable conversation starters that help customers find answers faster and reach the right department instantly.

These updates are all about helping teams stay organized, respond faster, and deliver better customer experiences at scale.

Hope you enjoy the updates! 💌

Cheers

Adam, Co-Founder

We’re excited to announce that Charla is back on AppSumo 🚀 for a limited time.

We’re kicking off 2026 strong—supercharging the platform with agentic AI and expanding our integrations to help businesses automate more than just conversations.

Introducing AI Chatflows.

Your chatbot is no longer just reactive—it becomes a proactive agent that can take action, trigger workflows, and handle tasks behind the scenes.

Here’s what it can do:

• Book meetings instantly
• Subscribe users to Mailchimp
• Check order status on Shopify, WooCommerce, and more
• Update your CRM automatically
• Connect with any external tools to send and retrieve data

We’re also continuing to expand our channel integrations, so your AI agent can operate wherever your customers are.

We’re thrilled to launch this new chapter on AppSumo and bring these capabilities to more businesses.

Hope you enjoy the updates! 💌

Cheers

Adam, Co-Founder

Hi Everyone, Excited for our product launch with AppSumo and really looking forward for the community feedback.

There are many Live Chat solutions on the market today, and yet it’s hard to find a product that would cover all what a small business owner needs, at a reasonable price point, and with a great user experience. We built Charla Live Chat to target small & medium online businesses, that want a simple and cost effective solution to connect with their online visitors and customers. Installation take 2 minutes with ready-made extensions for most e-commerce platforms.

We cover most featured needed to communicate with your customers on all channels:

✉️ Live Chat and Proactive Conversations

🤖 Chatbots and Automated Chatflows

🔎 Visitor Insights - Know where your visitors are from, how long they visited your website and which pages.

🎟️ Ticketing System - Create tickets for your long running conversations. You can create a dedicated Inbox and have it linked with your Email Provider. Whenever a customer sends you an email, a ticket is automatically created and you can reply from within Charla.

💻 Self Service Knowledge Base - Take the load off your agents with public facing Knowledge Base. You can create articles and categories for your most frequently asked questions and have it available on your website. Agents can share the article inline within the chat session.

⌚Scheduling Capabilities - Set Offline/Online hours depending on your schedule. You can select which days you will be off and what message and Chatflow to show to visitors.

🌈 Widget Customization - Choose from different icons/colors/positions and languages.

🎛️ Multi-Site Support. Have one inbox for all your different stores. You can create as many stores as you like under the same account.

📱Mobile and Desktop Apps - Chat on the go with your site visitors. You can use your iOS and Android device to respond to visitors. A Windows Desktop App is also available.

🛒 Shopify/Magento and WordPress extensions. You can see which products are in your customer's shopping cart directly from within Charla to be able to help them more promptly. Client SDK and Webhooks are also available to integrate with your CRM or Campaigns.

We are super fast releasing new features each week. So if you find something missing and would like to see it implemented, please drop us a message to include it in our roadmap.

Hope you enjoy the product! 💌

Cheers

Adam, Co-Founder

What are past projects, failures, or successes you’ve had in your career?

We’ve launched a diverse range of successful projects before —from top-rated Shopify and Adobe extensions featured on their marketplaces, to mobile games that earned spotlight placements on the App Store. We decided to pursue the idea of a SaaS conversational platform and founded Charla.

What 3rd party tools is your product critically dependent on?

ChatGPT-4

Where is your customer data stored?

Application and Database - Oracle OCI - Netherlands

Data Hosting, DNS and CDN - Microsoft Azure - US

How many customers do you have today?

More than 10,000+

What’s the origin of the idea for your product?

With so many live chat solutions out there, it’s surprisingly difficult to find one that truly fits the needs of small business owners—combining affordability, simplicity, and a great user experience. During one of our previous projects, we found ourselves searching for just such a tool, and when nothing quite hit the mark, we thought: why not build it ourselves?

What problem is your product solving and how?

What sets us apart is the all-in-one nature of our platform—combining live chat, AI-powered chatbots, a robust knowledge base, and a full-featured ticketing system. It’s everything you need to deliver exceptional customer support, all in one seamless solution.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Product Feedback from the community and virality.