A: Hello!

That is an excellent question, and it's one of the most common and important points to clarify. The confusion comes from the two different parts of "white-labeling." Let's break them down.

Think of it as "Technical" white-labeling (CNAME) vs. "Visual" white-labeling (Branding Removal).

1. CNAME (The Tier 4 Benefit): This is the technical part. A CNAME, or "Custom Domain," lets you change the address where the bot's code is loaded from. Without CNAME: The bot's code is loaded from a URL like scripts.chatbotbuilder.net/. With CNAME (Tier 4): You can set it up so the code loads from your own subdomain, like chat.yourdomain.com/. This is a huge deal for professionalism and trust. Your website visitors' browsers will see all scripts are coming from your domain, which looks more secure, is better for brand consistency, and can help prevent issues with some adblockers.

2. Branding Removal (The $10/mo Add-on): This is the visual part. This add-on removes the small "Powered by ChatbotBuilder" link that appears at the bottom of the chat widget that your visitors see. This gives you a complete, 100% branded look, so it feels entirely like your own in-house technology.

So, to answer your question directly: Tier 4 CNAME is the technical foundation that makes the bot "live" on your domain. You can then add the visual Branding Removal add-on to it to get the complete, seamless, and fully branded solution.

Regards,
Akshay