What are past projects, failures, or successes you’ve had in your career?
Throughout my professional career, I’ve consistently noticed a huge misalignment between teams - often caused by unclear communication, siloed information, and processes that are anything but agile. I’ve seen how these inefficiencies waste both time and money, delay delivery, and create frustration across all levels of an organization. Over the years, I’ve worked on projects ranging from small-scale applications to enterprise-level platforms. Some were great successes where collaboration and clear workflows drove results. Others were painful lessons, where rigid processes, unclear goals, or poor feedback loops caused scope creep and stalled progress. These experiences shaped my approach today: focus on transparency, iterative delivery, and ensuring every team member understands the “why” behind the work. My mission has become to bridge the gap between business goals and technical execution - creating an environment where agility is not just a buzzword, but a practice that drives measurable results.
What 3rd party tools is your product critically dependent on?
• AWS Bedrock – for AI model hosting and inference.
• AWS (S3, CloudFront, Lambda, RDS) – for storage, content delivery, server-less processing, and database hosting.
• Paddle – for secure payment processing, subscriptions, and tax compliance.
• OpenAI via Azure – for advanced language model capabilities.
• Azure Cloud (App Services, Azure SQL, SignalR) – for application hosting, database services, and real-time communication.
Where is your customer data stored?
Azure Cloud (West Europe region) for application databases.
What is your current monthly recurring revenue (MRR)?
4k
How many customers do you have today?
70
What’s the origin of the idea for your product?
Claritee started to help designers and product marketers solve the problem of wasting time spent working on projects when the requirements were not clearly understood. For a while, we have been a combination of a visual sitemap editor and wireframe tool with detailed content controls. The goal was to make the process of requirements building more efficient. When AI took off, we saw an opportunity to turn Claritee in a solution to control the AI process and output, and felt that compared to other tools, we could execute on this much better. Most tools were limited in that they went straight from prompt-to-result, and we had the advantage of the detailed control throughout the process. We feel that this detailed control is crucial in the AI world, and that the best tools, the ones that survive in the future, will embrace this philosophy of step-by-step work, with AI making little leaps forward in the process, but with detailed human input at every stage.
What problem is your product solving and how?
When you want to leverage AI to accelerate your design process, the real challenge isn’t just generating ideas quickly — it’s ensuring precision and control at every step. Jumping straight from a prompt to a full design without managing page hierarchy, content structure, and layout often leads to costly rework later. Our product solves this by combining AI-driven speed with human-guided control. At each stage of the process, you decide the hierarchy, refine the content layout, and shape the structure — ensuring the output matches your exact vision the first time. This means you get the best of both worlds: the speed of AI and the accuracy of deliberate design, eliminating wasted time and avoiding expensive do-overs. What sets us apart is that we’re not just another “AI design generator.” We’re a collaborative AI design platform that puts you in the driver’s seat from start to finish.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
The #1 thing we’re looking to gain from the AppSumo campaign is real-world feedback from a large, diverse user base to help us refine the product’s usability, identify high-value use cases. We’re also aiming to build word-of-mouth momentum within the creative and business communities, turning early adopters into advocates who showcase what’s possible with our platform.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Our plan is to invest the revenue from the AppSumo campaign directly into product development, prioritizing the most requested features and enhancements identified through customer feedback. We’ll work closely with these early customers to document use cases, success stories, and pain points, ensuring we improve both the AI-powered design experience and overall platform performance. If we achieve our goals, the next step is to scale adoption, expand integrations with more design and collaboration tools, and launch targeted marketing to industries where our solution delivers the highest ROI.
Design sites, apps, and landing page layouts in minutes with AI prompts
