Copper CRM

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    Manage customers in Google Workspace

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    Overview

    Copper is a CRM solution to help businesses win customers for life, specifically designed for Google Workspace users.

    If you are familiar with Google Workspace, then you’ll have a little learning curve with this CRM as it allows you to work directly in your Gmail inbox with the CRM integration for Google Workspace and the Chrome browser.

    Copper helps you take your scattered contact information and organize it in one place by bringing together your emails, calls, files, and notes for every contact in your Google Workspace.

    Keep your lead management process organized and up-to-date by tracking the customer journey across stages. Customize your pipelines to your process, including the creation of different pipelines for different types of deals. Then, monitor each deal’s progress using a visual pipeline with drag-and-drop functionality.

    Copper offers real-time notifications when leads or deals need attention so that no one slips through the cracks. To reduce neglected deals, you can also automatically assign follow-up tasks when lead information is updated or new opportunities enter the pipeline.

    While sales forecasting can often be unreliable and time-consuming, Copper has simplified the process. The CRM’s real-time sales forecasting tools allow you to get accurate sales data up to the minute so you can plan ahead to reach your goals.

    All of Copper’s features are available on the go with the iOS and Android mobile apps, making it easy to work while away from the desk.


    Key features

    • Opportunity qualification and tracking
    • Capture, nurture, and convert leads from Gmail
    • Progress tracking w customizable visual pipelines
    • Sales tracking throughout the customer lifecycle
    • Built-in sales forecast reports
    • Contact management integrated w Google Workspace
    • Pre-built email templates for repetitive emails
    • Task management with automated reminders

    TL;DR

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    PRO: For those already using Google Workspace, there is little to no learning curve
    Alternative to Nutshell and Nimble
    CON: It doesn’t offer detailed email automation capabilities without an integration
    Best for small businesses and entrepreneurs using Google Workspace

    At-a-glance

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