Crystal Ball

Keep your marketing strategy informed with automated, contextual data tracking and insights

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When it comes to marketing, figuring out what’s working and what’s not can start to feel like a game of Clue. (“It was the retargeting ad… on Facebook… with the candlestick?”)

You can look at analytics graphs all day, but it can be hard to remember what actually happened around those peaks and valleys.

What if you could automate the tracking process and get a clear view of analytics reports without all the guesswork?

Behold, our Crystal Ball.

TL;DR

too long didn't read
Create automated annotations for Google Analytics reports
Alternative to: Context
Integrate over 4,000 apps via Zapier and track events with ease

At-a-glance

Overview

Crystal Ball is a predictive marketing tool that empowers your marketing strategy with deeper insights from automatically annotated data analytics.

Give your data a powerful context with annotations that keep you on top of your marketing strategy.

Using Crystal Ball’s Chrome extension, you can check your annotations directly in Google Analytics reports, including support for GA4 and Universal Analytics.

Annotations simplify your data analysis, so you can see exactly what’s causing any spikes or dips in traffic.

That way, you can understand the impact of marketing campaigns, dev updates, press, holidays, and more.

Google Analytics report annotations

Check annotations directly in Google Analytics reports with Crystal Ball’s Chrome extension.

You can create annotations for any changes that might impact your return on investment via API and CSV, or add them yourself manually.

Crystal Ball also lets you tap into Google Data Studio, with optimized integration that keeps your data organized and easy to understand.

You’ll gather insights from multiple data sources, like Google Ads and Google Analytics, for customized reports that can be shared with your team.

Annotations list

Create and track annotations for any event that impacts your marketing strategy.

With Zapier, you can connect Crystal Ball to over 4,000 apps, including Mailchimp, Bitbucket, and GitHub.

That way, you can automate new annotations based on your tasks and actions between multiple apps, like Trello and Slack.

Annotations can be created automatically for your Google Ads campaigns, Slack mentions, completed tasks, newsletters, and more.

You’ll be able to set up automated integrations in minutes without any coding, saving you time tapping into deeper insights.

Integrations page

Automate your annotations by connecting Crystal Ball with over 4,000 apps via Zapier.

Thanks to Crystal Ball’s automation, you don’t have to keep your eye on Data Studio all the time to track your reports.

You’ll get automatic annotations on events and actions on your dashboard whether you’re online or offline, so you never miss an important moment.

You can also track certain events with real-time notifications that can be sent via SMS—even if your site is offline.

By activating the Google Algorithm Updates automation, you’ll stay on top of algorithm updates that could affect your SEO ranking and campaigns.

Automations page

Annotate certain events and actions automatically with real-time notifications.

To discover what marketing initiatives are working, you need to remember what they were—and when you tried them. (“Please. My desk is already covered in sticky notes.”)

Crystal Ball saves you hours of decoding with automated insights that give you all the context you need to run your next successful campaign.

Get the whole picture with one simple tool.

Get lifetime access to Crystal Ball today!

Updates from Crystal Ball

March 07, 2022

Posted Feb 9, 2023

March 30, 2022

Posted Feb 9, 2023

March 10, 2022

Posted Feb 9, 2023

Questions
Reviews

Questions & Reviews

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Showing 5 of 19 questions

Q: is this coming back anytime soon

ttlymatDec 5, 2022
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Q: BIG NEWS!!!!!

Pay Attentions Sumo-Lings!

Since we launched on AppSumo, a lot has happened; here is what you need to know:

1- Google announced that Universal Analytics will be deprecated on July 1, 2023. If you use annotations in Universal Analytics, you must take advantage of our offer; Crystal Ball is the only solution for manual and automated annotations on GA4.

2- As promised, the Extension to Google Ads is almost ready!

3- We will start Pabbly Integration and following others; please Upvote and add new ideas here https://crystal-ball.frill.co/b/1v31gym7/feature-ideas

4- Our main goal is to help with user attribution and understand the user journey, from touchpoints to acquisition. To achieve that, we started working on adding a native event tracking- point and click interface to create website events easily.

If you work in marketing or sales, you need Crystal Ball. Don’t miss this deal!

Fernando_CrystalBallMar 30, 2022
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Q: Is there any way to increase web monitoring to Tier2 deal?

(stacking more codes?)

CyberCPLUSMar 19, 2022
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Founder Team
Fernando_CrystalBall

Fernando_CrystalBall

May 14, 2024

A: Write me an email with your requirements, and I will see with AppSumo if we can find a solution.

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Q: 1- Could you indicate in Tier 2 what are the limits for the following items?

* Number of Users
* Automation: Website Monitoring
* Automation: News Alerts
* Automation: Weather Alerts

2- What are the differences between the Pro plan of your site and the Basic plan of Tier2?

thanks

CyberCPLUSMar 19, 2022
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Founder Team
Fernando_CrystalBall

Fernando_CrystalBall

May 14, 2024

A: Hi,

1- Tier 2:
* Number of Users: Unlimited
* Automation: Website Monitoring: 3
* Automation: News Alerts: 100
* Automation: Weather Alerts: 20

2- Pro Plan on our site:
Properties: Up to 25
Users: Up to 25
Automation: Website Monitoring: Up to 25
Automation: News Alerts: Up to 50
Weather Alerts: Up to 50

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Q: Hi there.

Are you familiar with a tool called Wicked Reports? It seems like your purpose is similar (helping ecommerce stores understand what is/isn't working in terms of marketing and other efforts). I understand that you use annotations and Wicked Reports uses first party data for attribution. But I am wondering if you can share any comparison and whether you consider your tools to be complimentary or overlapping? Thank you!

JamesInEcuadorMar 16, 2022
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Founder Team
Fernando_CrystalBall

Fernando_CrystalBall

May 14, 2024

A: Hi James,

I didn't know WickedReports, but it connects channels to understand attribution and touchpoints, from what I can see. However, I don't see the option for annotations or data sources; it also looks like they display the data on their platform only.

With Crystal Ball, you can connect channels using our Zapier Integration (we will develop Pabbly and ConnectzIT soon) or the API. Also, we have data sources like Holidays, Google Updates, Retail Marketing Dates...

There are different places you can see the annotations:
1- On Crystal Ball, annotations page
2- On Crystal Ball, analytics page
3- On your Google Analytics, over the charts, using our Chrome Extension
4- On the Chrome Extension, in any URL
5- On Google Data Studio
6- You can also use the API or Zapier to export your annotations to other tools.

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