Crystal Ball

    Lifetime deal

    Keep your marketing strategy informed with automated, contextual data tracking and insights

    When it comes to marketing, figuring out what’s working and what’s not can start to feel like a game of Clue. (“It was the retargeting ad… on Facebook… with the candlestick?”)

    You can look at analytics graphs all day, but it can be hard to remember what actually happened around those peaks and valleys.

    What if you could automate the tracking process and get a clear view of analytics reports without all the guesswork?

    Behold, our Crystal Ball.

    TL;DR

    Create automated annotations for Google Analytics reports
    Alternative to: Context
    Integrate over 4,000 apps via Zapier and track events with ease

    At-a-glance

    Overview

    Crystal Ball is a predictive marketing tool that empowers your marketing strategy with deeper insights from automatically annotated data analytics.

    Give your data a powerful context with annotations that keep you on top of your marketing strategy.

    Using Crystal Ball’s Chrome extension, you can check your annotations directly in Google Analytics reports, including support for GA4 and Universal Analytics.

    Annotations simplify your data analysis, so you can see exactly what’s causing any spikes or dips in traffic.

    That way, you can understand the impact of marketing campaigns, dev updates, press, holidays, and more.

    Google Analytics report annotations

    Check annotations directly in Google Analytics reports with Crystal Ball’s Chrome extension.

    You can create annotations for any changes that might impact your return on investment via API and CSV, or add them yourself manually.

    Crystal Ball also lets you tap into Google Data Studio, with optimized integration that keeps your data organized and easy to understand.

    You’ll gather insights from multiple data sources, like Google Ads and Google Analytics, for customized reports that can be shared with your team.

    Annotations list

    Create and track annotations for any event that impacts your marketing strategy.

    With Zapier, you can connect Crystal Ball to over 4,000 apps, including Mailchimp, Bitbucket, and GitHub.

    That way, you can automate new annotations based on your tasks and actions between multiple apps, like Trello and Slack.

    Annotations can be created automatically for your Google Ads campaigns, Slack mentions, completed tasks, newsletters, and more.

    You’ll be able to set up automated integrations in minutes without any coding, saving you time tapping into deeper insights.

    Integrations page

    Automate your annotations by connecting Crystal Ball with over 4,000 apps via Zapier.

    Thanks to Crystal Ball’s automation, you don’t have to keep your eye on Data Studio all the time to track your reports.

    You’ll get automatic annotations on events and actions on your dashboard whether you’re online or offline, so you never miss an important moment.

    You can also track certain events with real-time notifications that can be sent via SMS—even if your site is offline.

    By activating the Google Algorithm Updates automation, you’ll stay on top of algorithm updates that could affect your SEO ranking and campaigns.

    Automations page

    Annotate certain events and actions automatically with real-time notifications.

    To discover what marketing initiatives are working, you need to remember what they were—and when you tried them. (“Please. My desk is already covered in sticky notes.”)

    Crystal Ball saves you hours of decoding with automated insights that give you all the context you need to run your next successful campaign.

    Get the whole picture with one simple tool.

    Get lifetime access to Crystal Ball today!

    Plans & features

    Deal terms & conditions

    • Lifetime access to Crystal Ball
    • All future Basic Plan updates
    • No codes, no stacking—just choose the plan that’s right for you
    • You must activate your license within 60 days of purchase
    • Ability to upgrade or downgrade between 2 license tiers
    • GDPR compliant
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    60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

    Features included in all plans

    • Analytics dashboard
    • Unlimited report downloads
    • Website monitoring: 3 URLs at a time
    • 100 news alerts: keywords can be changed daily
    • Chrome extension
    • Data studio connector
    • Manual annotations
    • CSV upload
    • Annotations API
    • Automations: website monitoring, news alerts, holidays, retail marketing dates, Google updates, WordPress updates, weather alert
    • Notifications
    • Zapier integration

    From the founders

    March 07, 2022

    👋 Hey Sumo-lings,

    I'm super excited to introduce Crystal Ball to the AppSumo community! 🙌

    What Google Analytics reports do you analyze 📈? I’m sure you ask yourself how users engage with your website. What makes them continually come back? How did they first learn about your website? And more…

    But how do you remember all the changes and improvements you made that affected your website, and what works?

    When something is occurring, the chronology is clear: it’s happening now. But “Now” fades with the passing days, weeks, and months. How can you begin to measure the impact of any event on a website or mobile behavior if you can’t remember when it happened? 🧐

    Because of this question is why we created Crystal Ball to add annotations ✍️ in bulk via CSV upload, API, or Data Sources.

    With Crystal Ball, you can:

    • Automate annotations for every new campaign on Google Ads, from management tools, for every new email campaign, version updates, and more.

    • Add annotations automatically for every Holiday, Retail Marketing Dates, Google algorithm updates, WordPress updates, Weather Alerts.

    • CSV upload & API

    If there is one piece of data you want to see at a glance every time you log in to your analytics, are essential annotations.

    Google Analytics has been dragging on this pain for over a decade, and over 600 marketers requested this feature https://issuetracker.google.com/... so my team & I decided to take a stand, and we created a chrome extension to take care of all the annotation needs in Google Analytics (and more 😉).

    I will be around all day and would love to hear your feedback 🤙 Thanks for your support!

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