A: Totally fair question Chris, and we’ve seen this happen with some LTD products too.

For Digia, “unlimited” is sustainable because our business model is aligned around helping teams ship more app experiences and releases, not restricting usage.

With the LTD, teams can create and release unlimited app experiences. The included plan comes with 25k app installs, and beyond that pricing scales based on installs and platform usage as apps grow.

That creates healthy alignment for both sides:

* Teams can experiment and ship freely
* Digia grows as customers successfully scale their apps

Digia is infrastructure/software orchestration, not an AI-credit business with unpredictable inference costs. The marginal cost of additional screens, experiments, and updates is relatively low compared to AI-heavy SaaS products.

We already power production mobile experiences for companies like Dezerv and Probo across millions of app installs, so the platform wasn’t built specifically around an LTD launch. AppSumo for us is primarily a way to expand developer adoption, gather feedback, and grow the ecosystem around the platform.

Most importantly, our long-term monetization is tied to release velocity, advanced workflows, enterprise needs, and scale — meaning the more value customers get from Digia, the healthier the business becomes.

That’s very different from products where unlimited usage directly increases unsustainable operational costs.