A: How the sales conversation logic works

DM Champ is not a sequential, button-tree bot like ManyChat or Pabbly. There's no flow chart where you map out "if they click this, send that." Instead, the AI reads each incoming message in full context, understands what the prospect actually means, and writes a natural reply on the spot. It remembers the whole conversation, so it can answer a question, handle an objection, circle back to a point from earlier, and keep nudging the conversation toward a booking or a sale, the way a good human rep would. So instead of designing a flow, you're basically training a salesperson.

Do you need to give it specific instructions for closing

You give it a goal and some guidance, not a script. In the campaign setup you tell it things like what you sell, who the prospect is, what the offer is, what you want it to do (book a call, get them to buy, collect their details, qualify them), and your closing style (soft and consultative vs direct). You can also give it rules like "always try to book a call before quoting price" or "if they ask about price, give the range and push for a call." The more clearly you describe how your best salesperson would handle it, the better it closes. You do not need to map out every branch.

What info to provide

The essentials are: your product or service and pricing, your offer or promotion, common questions and your answers to them (this becomes the FAQ knowledge base the bot pulls from), objections you hear a lot and how you want them handled, and the action you want at the end (call booking, payment link, etc). You can also connect your calendar so it books appointments directly inside the chat. The richer your FAQ and instructions, the more it sounds like you and the fewer mistakes it makes.

On using your own WhatsApp number

It depends which WhatsApp option you pick.

If you connect through WhatsApp Web (linking your existing number like you'd link WhatsApp Web in a browser), your number stays a normal WhatsApp account. You can still use the mobile app on your phone at the same time, the same way WhatsApp Web works today. It's fully reversible. If you decide to stop, you just disconnect or log the device out and you're back to using only your phone, nothing is lost.

If instead you move the number onto the official WhatsApp Business API, that number becomes API only and you can't use it inside the regular consumer WhatsApp app while it's on the API. That move is also reversible, but it's a more involved process to migrate the number back. For most people testing this out, the WhatsApp Web route is the easy, no-commitment way to start, and Messenger connects separately through Meta without affecting your WhatsApp at all.

How it's different from Pabbly Chat

Pabbly Chat (and ManyChat) are rule and flow based. You build the path, and the bot follows it. It only does what you explicitly mapped, and anything off script tends to break or fall back to a menu. DM Champ is AI first. It actually understands free form messages, handles unexpected questions, holds a real back and forth, and adapts its pitch per person instead of following a fixed tree. So it's less "build a flow" and more "brief a sales rep and let it run." That's the core difference and the reason it closes more naturally on open ended sales chats.