A: Short answer: if you're only using it for your own company, white labeling changes nothing for the people you're actually talking to.

Your customers never touch the platform. WhatsApp, SMS, Instagram and Messenger conversations come from your own number or account, and the website chat widget carries your logo, your name and your colours with no branding of ours anywhere in it. There is no "powered by" line. White labeling is about the dashboard side: the web address you and your team sign in at, the sign-in screen, the app name and logo inside the app, and the emails the platform sends out. The main thing a single-company user might hand out that sits on our address is the public booking page link.

Yes, white labeled it runs on your own subdomain. You pick something like app.yourbrand.com, add one CNAME at your DNS provider, and the dashboard, sign-in, sign-up and booking pages all live there under your brand name, logo, favicon and colours. On the AppSumo tiers, white labeling is included from Tier 3 upward.

It is fully SaaS and hosted by us. Nothing to install or run on your own server.

The chat widget does both things you asked about. One line of code gives you the floating bubble in the corner, and switching the snippet to inline mounts the chat inside any div on your page instead, so it can sit in a contact section or a help tab and feel like part of the page. Both use the same configuration. There is also an optional proactive popup bubble that pops out next to the button after a few seconds to invite people in.

On customisation, quite a lot. Six style themes (including a frosted glass one and a dark one), separate controls for corner roundness and font, five colours you set individually (button and header, the text on them, the bot's bubble, the bot's text, and the chat panel behind them), your logo at the top, your own launcher icon or a photo of a team member on the button, corner position with pixel offsets, clickable starter questions, your own opening message, and an optional name/email/phone form before the chat starts. It is still a chat panel, that is what it is, but between the themes, your colours and the inline embed it does not have to read as a generic AI box.

For what a visitor actually sees, the docs have screenshots of the live widget from the visitor's side, closed, opened and mid conversation: https://help.dmchamp.com/get-started/chat-widget#what-to-expect-after-installation

There is also a live preview built into the widget settings, a sample page with your real widget running on it, so you can click through it yourself before you put it on your site.

Full white labeling detail if you want it: https://help.dmchamp.com/agency/white-labeling