I have been using DMchamp for a while and this is one of the best appsumo deals I've seen. I'm a company founder but not overly techy and yet I found the set up very easy and been using it smoothly to manage DM's especially incoming from running ads for my business, which is in the weddings space. This bot is much better than most in that it really is human-like and once you set up the playbook right it can address complex queries and navigate conversations with a personal touch (which is important when discussing life milestone events in B2C). Sohaib and his team are also responsive and helpful. Thank you!