1,000 users.

75 reviews.

And we hit #1 trending on AppSumo a few weeks back.

We didn't take a victory lap. We shipped.

Here's everything that's gone live, and what's rolling out behind beta toggles right now:

New channels. This is the big one.

Telegram. Real, personal-account Telegram. Typing indicators, media, the works. Not a clunky bot account.

Instagram outreach from your own account. Reach followers and prospects from a real personal Instagram, not just the Business API.

Email. Connect your inbox over IMAP and let your AI handle email threads like every other channel.

One bot. Every channel your customers actually live on.

Plug your bot into outside tools. We added MCP support, the new open standard for connecting AI to your apps. Before, wiring the bot into your CRM or booking system meant building a custom function by hand. Now you point it at an MCP server and the tools just show up.

Send SMS from your own number. Turn an Android phone into a sending gateway. No carrier paperwork. Live alongside Twilio.

Running an agency? Assign tasks straight to team members. Filter the board by who owns what. Your team finally has a system instead of a group chat. And when you switch a feature off for a sub-account, it stays off. Clean margins. Clean story for your clients.

Selling globally? The app, the widget, and the help docs speak more languages now. The chat widget even auto-translates its greeting to whatever language your visitor opens in. You do nothing.

A lot of this is gated.

We roll the new stuff out behind beta toggles first, to the people actually using this and pushing on it.

If you're on the deal, you're in that room when it drops.

We read every review and every comment in here. The roadmap is yours.

Let's go.

Sohaib

Hey, Sumo-lings.

We built our own AI

It's called Max. Same reply quality as Pro. Faster. Four times cheaper.

Pro: 1 credit per AI action.

Max: 0.25 credits per AI action.

Same reply, quarter the cost. In most cases cheaper than bringing your own Anthropic key.

The real win is predictability. Every AI action is a flat 0.25 credits. Set your sub-account margin once, explain it in one sentence, done. No more "well it depends on the message length" math.

Enable: sub-account → Edit → Features → Max toggle.

Use it yourself: campaign editor, step 2, AI Quality. Max is the new default.

Hey, Sumo-lings.

The last two months have been wild.

Here's what's new.

Big stuff

iMessage is now a channel (beta). Blue bubbles in the same inbox as WhatsApp, SMS, Instagram, and Messenger.

The AI can Google search. Not just your site. The whole web.

Bring your own SMTP. Account emails ship from your domain instead of ours.

Browser push notifications. Tab closed. Phone in your pocket. You still get pinged.

Japanese support. Whole app, in Japanese.

Inbox finally feels like an inbox

Real unread badges. Bold names on rows that need you. Stronger highlight on anything sitting over a day. New Unread filter at the top.

The AI no longer replies to a 👍. If a lead's last message is just an emoji, the chat closes. The moment they send a real text, it reopens.

One-click archive on every row. New Channel filter. Click a chat from the Deals board, it opens in a modal so you don't lose your place.

I should have shipped this a year ago.

Send when contacts are awake

You can now respect each contact's local time, pulled from their phone number's country code. Messages only go out between 8 AM and 8 PM where they live.

Strict US mode also blocks Sunday sends.

The TCPA stuff is real. This is my cleanest answer to it.

Other wins

Voice notes and video audio go through a much better speech model. The AI shares better links from your site (Elementor, Webflow, JetEngine all work now). Daily Summaries opens on yesterday by default. Failed payments get a graduated flow instead of locking you out overnight.

For agency owners

Custom domains provision SSL in seconds. Phone home-screen shortcuts use your app name and logo. Vanity API hostname flows through the embed snippet, docs, and help panel. Tenant docs are fully branded for shares, AI tools, and search. You can hide entire pages per sub-account. You can resell credits without a Stripe account using a Custom Payment Provider webhook.

Hey AppSumo fam,

Sohaib here.

A couple of months since our 2026 relaunch and a lot has happened. Wanted to give you a real update.

The Momentum

DM Champ is climbing into top deal territory on AppSumo. Hundreds of new sumolings every week. Reviews stacking up. The platform is being used in more countries and industries than I can keep track of.

If you got in early, your license is going to age very well. We ship constantly and every improvement lands in your account automatically. Lifetime.

Complete Setup Tutorial

The most requested thing since launch was a single video that covers every feature, not just campaign setup. We made it.

https://youtu.be/0PQbTAeyAjw

90 minutes. Every screen. Every setting. Every feature.

The 1-hour deep dive walks you through campaigns. This one walks you through the whole platform. Even if you've been using DM Champ for months, watch it. There's stuff in there nobody talks about.

Plan 6 Is Now Live

The other big thing since launch.

$999. One time. Lifetime.

What's included:

Unlimited sub-accounts. Run as many client workspaces as you want, no cap.

3,000 one-time credits. Plus BYOK if you want to bring your own Anthropic key and take credits out of the equation entirely.

Full white-label. Custom domain, custom branding, your own SaaS.

Unlimited AI responses per chat. No artificial caps on conversation length.

100,000 character instructions limit. Train the AI as deep as you want.

Every Pro feature unlocked. Webhooks, API access, custom functions, document and video understanding, automatic follow-ups, real-time web search, the works.

If you're managing 20+ clients or scaling fast, Plan 6 is the one.

To upgrade, head to your AppSumo account, find DM Champ in your products, and switch tiers from there:

https://appsumo.com/account/products/

What's Coming Next

We're heads down on a few big builds:

AI-Powered Automation Builder. Zapier-style multi-step workflows, but the AI generates the whole flow for you. No flowchart wiring.

Tasks. Full CRM-style task management with kanban, table, calendar, and list views. AI auto-creates tasks from conversations.

Web Push Notifications. Native browser push for new messages, human alerts, and bookings.

More integrations and channels are in the queue too.

Everything ships into your existing license. No upcharges. No new tiers locking features behind paywalls.

Sohaib

Hey AppSumo fam,

I'm Sohaib, founder of DM Champ. Some of you might remember us from our 2024 launch. A lot has happened since then and we've been heads down building.

DM Champ is the all-in-one AI messaging platform we always wished existed. WhatsApp, SMS, Instagram DMs, Facebook Messenger, and website chat, all in one inbox with AI agents that handle conversations for you.

No flowcharts. No decision trees. Just tell the AI what to do in plain English and it runs your customer conversations 24/7.

What's New Since Last Time

BYOK (Bring Your Own Key) This was the most requested feature from our last launch. Use your own Anthropic API key. Full control over your AI costs.

Instagram & Facebook Comment Automation Someone comments on your post or reel? The AI auto-replies and moves the conversation to DMs. Fully AI-driven, like ManyChat but without the spaghetti flowcharts.

SMS Channel Send and receive SMS through DM Champ with full AI automation, just like every other channel.

WhatsApp Web Integration Connect your existing WhatsApp number in 2 minutes with a QR code. No Meta Business API approval needed.

AI That Actually Gets It Our AI doesn't just read text anymore. It understands images, videos, and voice notes your customers send.

Custom Functions Connect the AI to your external tools and APIs. Book appointments, check order status, update CRMs, whatever your workflow needs.

Website Chat Widget Embed a chat widget on your site, powered by the same AI that handles all your other channels.

Full White Label + Reselling Custom domain, custom logo, your branding. Create your own plans, set your own pricing, and resell credits to your clients. Run it as your own SaaS.

Unlimited FAQs Feed the AI everything about your business. No caps.

Complete Onboarding Rebuild We completely redid the onboarding experience. You can be up and running in about 10 minutes now.

Everything Else You Already Love

Every Channel, One Inbox WhatsApp, SMS, Instagram, Messenger, and website chat all flow into a single dashboard. No more tab hopping.

AI That Replies Like a Human Full context of your business, your FAQs, your conversation history. Customers don't know they're talking to AI.

Sub Accounts Manage multiple businesses or clients from one dashboard.

If you have any questions, I'll be in the questions.

Sohaib