If you're looking for a somewhat-easy platform to build a website, Dukaan works pretty well.

As the CEO of a fashion brand, I’ve been using Dukaan for nearly a year to power our fashion brand’s online store. While there are some things I like about the platform, there are several areas where Dukaan needs significant improvement if it’s to compete on a global scale.

User-Friendly Interface:
Dukaan’s interface is one of its best features. It’s easy to set up and manage an online store without much technical expertise. Adding products, managing inventory, and making updates are straightforward processes, making it accessible for small businesses or those with limited technical teams.

Room for Growth in Customization:
While the basics are easy, the platform falls short on customization. The templates are limited, and creating a truly unique storefront is difficult without outside developer help. Dukaan would benefit from offering more flexibility in design and customization, especially as businesses grow and need more personalized features.

Third-Party Plugin Integration:
Dukaan advertises compatibility with several third-party apps via plugins. However, in my experience, this is misleading. Several times, I’ve reached out to these third-party app companies for support, only to be told they’ve never heard of Dukaan or don’t officially support it. This creates unnecessary confusion and hassle, especially for business owners who rely on these integrations to run their stores smoothly.

Customer Service:
Dukaan’s customer support is where it truly falters. Responses only come via email, and it often takes more than two days to hear back. When I do get a response, it’s brief, lacking depth, or difficult to understand—likely due to the outsourcing of support to non-native English speakers. While I understand Dukaan is based in India, they need to seriously invest in a more robust global customer service system if they want to compete internationally.

Potential vs. Performance:
Dukaan has the potential to rival platforms like Shopify, especially with its affordable pricing and ease of use. However, there’s been little visible improvement in the year I’ve used the platform. I want to emphasize that while the platform is functional, it’s not particularly responsive to its users’ needs, and it can feel like your business outgrows the platform quickly due to the lack of advanced features.

Final Thoughts:
Overall, Dukaan is a decent option for smaller businesses just getting started online, but for those looking to scale or need reliable third-party app integrations, it might not be the best fit. I wouldn’t discourage others from trying Dukaan, but potential users should be aware that the platform isn’t as responsive or feature-rich as it may initially seem.