At times I wanted to give Easify zero stars, and at other times five stars. I settled on three. Why? Because the team is responsive, the product has real potential, but the way multi-user seats are designed is completely at odds with how the deal is marketed. In this review, I explain how

Easify could easily become a five-star product if they align their features (shared inbox, shared number, role-based access) with the way they advertise. The question is — will they?

I want to start by saying the Easify team was responsive and helpful during onboarding. They answered my questions and even agreed to escalate a bug I found (duplicate contacts from opt-in forms). They also have a polished iPhone app, which shows they care about the product.

That said, my main concern is how the product is marketed on AppSumo versus how it actually works. The sales copy highlights multiple user seats across the different tiers. Naturally, this implies team collaboration — that multiple staff members can log in, share one number, see the same inbox, and work together. That’s how almost every other SaaS with “seats” works.

But in Easify, seats are siloed:

Each user gets their own phone number, (the numbers are siloed however and unique to each user).

Replies to texts are only visible to the sender, not to the team.

There is no true shared inbox or shared identity.

When I raised this, the solution I was offered was to simply share the same login across staff. To me, this is concerning. It means Easify knows the problem exists, knows that customers expect team collaboration, and yet instead of offering role-based access or shared inbox functionality, the recommended fix is to share a single password. That is not why we bought this product. Sharing logins defeats the purpose of multi-user tiers, creates security issues, and feels like a workaround being passed off as a solution.

I introduced Easify to my organization, assuming our three managers could share one official business number and see replies together. Because of the Know Your Customer (KYC) and 10DLC registration process, you have to spend days/weeks waiting before the number is approved. During that time, you naturally set up your teammates, build templates, and prepare the system for use. Only after all of that effort do you discover that you can’t actually run Easify the way almost every other SaaS with multi-user seats works — with a shared identity and shared inbox.

What makes this even more frustrating is that Easify already has a conversation transfer feature — so if a team member leaves, you can reassign their phone number and chat history to someone else. That means they recognize the need for conversations to persist beyond a single user. Yet they didn’t build in the more obvious functionality: the ability for those conversations to be shared across the team from the start.

This gap creates real problems:

From a technical standpoint, granular team permissions and shared inboxes are not exotic features. They’re table stakes for any product marketed as multi-user.

I don’t know what customer segment would prefer “10 siloed seats” over a true team setup, outside of resellers. But for any real organization under a single 10DLC registration, the lack of collaboration makes no sense.

To be clear: I think Easify has potential. The combination of SMS + email in one platform is valuable, and the team is eager to improve. But I strongly encourage them to align the product with the way it’s marketed. If seats are siloed, that needs to be stated up front. If the intention is to serve teams, then shared inboxes, shared numbers, and role-based permissions are essential.

Right now, the misalignment between marketing and reality is frustrating and, frankly, unforgivable given the sunk cost involved in 10DLC registration and onboarding. Fix this, and Easify could win big. But as it stands, multi-user functionality is not what you’d reasonably expect from the deal description.