Sumoling123456Sumoling123456
Sumoling123456PLUS
Nov 2, 2025

Q: Data retention - What exactly is included as "data" and how do you calculate the retention?

For example, I have an email list, and I want to send weekly emails. If I do not buy the add-on, that means that in a week my list/audience will be dissapeared from your system?

Founder Team
George_Dragit

George_Dragit

Nov 3, 2025

A: Hi there,

The data retention is for email deliveries data. (Emails, Delivery history, Webhook events, email verifications.)

Marketing data - like subscribers, campaign and such, are available as long as you have them there.

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