jfohQ: Hotmail & Yahoo Deliverability
Hi George,
You've got a nice platform, and on the whole, I've found good deliverability.
Hotmail is one of toughest inboxes to reach without hitting SPAM. Not even my favourite Postmark can bypass this. EmailIt can't avoid this either.
Yahoo can also be difficult, but Postmark manages to avoid the SPAM folder.
Unfortunately, EmailIt lands in SPAM every time.
Have you any plans to improve deliverability to personal inboxes like Yahoo?
Thanks
George_Dragit
Nov 19, 2024A: Hi there,
We are doing out best to have a great reputation and delivability across all our IP pools, but as you know, any shared IP pools eventually suffer from deliveries to Yahoo or Hotmail.
The reason for this is, that you need to build a good reputation not just with the IP but also with the sending domain to ensure quality and engaged content of the emails. Once you start sending frequently you will get out of the SPAM folder as long as your recipients expect it and start interacting with your emails.
The best way to ensure top delivery to those providers you would need to have your dedicated IP (which you can have with Emailit for $300/year per IP), but that requires frequent sending of at least 100K emails a month.
We are preparing a new service for next year calling it private-shared IP pools, which will be highly monitored and only good and reputable customers will be sharing them. Those will be cheaper compared to dedicated IPs and also will allow you to be used with less than 100K/month emails.
We do our best to stay out of block lists and to not allow any SPAM. But that is just one piece of the delivery. This way we ensure we deliver all your emails, but cannot directly control if it lands in spam. That is already highly depended on each customer.
For example, our dragit.com sending domain is using dedicated IP with few months of warming up to ensure that the emails are not going to SPAM.
We are always here to help to guide you though best practices and recommendations on how you can achieve the same.
Hi George, thanks for your quick reply. I appreciate your comments regarding good reputation, both IP and domain. It might be helpful to know that I can send from a relatively new domain (7+ days old), with zero email history using Postmark and avoid Yahoo SPAM completely. So, I would say from this experience bypassing Yahoo SPAM is very much weighted to IP reputation, rather than domain.
That is actually not correct. All newly registered domains have automatically worse delivery reputations as most spam filters have a check and mark 14-30 days old domains as risky. Most spammers are using newly registered domains for instantly sending spam (that is one of the reasons this happens).
Thanks for bringing EmailIt to Appsumo. I think for now, I'll keep using your platform, but route Yahoo addresses through Postmark instead.
Also, we had a few issues with Microsoft servers for delivery in our shared IP pools, which we resolved but we never had issues with Yahoo delivery.
Respectfully, I disagree - my experience is different (7 - 14 days). I look forward to continuing to use EmailIt. I'm keen to see how things change regarding Yahoo as the platform grows.
I am here just trying to help you. To back up my words: https://www.spamhaus.org/resource-hub/domain-reputation/best-practice-for-owners-of-a-newly-registered-domain-part-3/
You can read the first few paragraphs and decide for yourself. (This is from SpamHaus, one of the biggest anti-spam companies.)
re: Hotmail - these go straight to SPAM for me. But, as I mentioned, even Postmark emails to Hotmail go straight to SPAM too (on old and new, no spammy domains). Even sending Hotmail to Hotmail goes to SPAM (unless an email address has been allowlisted).
Hi George, thanks for the link. I'm not here to battle - I just wanted to let you know about Hotmail and Yahoo deliverability.
Neither am I. I just wanted to show you that reputation is not as simple as saying "Postmark from new sending domain went directly to SPAM or didn't". This is not how emailing works.
You pick a platform and you build a sending reputation with it. The more you send and the more frequently you do the faster and better your reputation will be.
Yes, some very good IP pools can give you a bit of a head start for your new sending domain, but it rarely means that all your emails will instantly avoid a spam folder. It mostly means that you have an easier time to build up your reputation. Hope this helps!
Hi George. I understand it takes much more effort than simply buying a domain, adding it to Postmark, then hitting 'send' (whilst keeping your fingers crossed). I'm sure EmailIt will only get better and better, as you grow the platform.
Thank you, we are doing our best to do so.
As this is public to all (future/current) customers I wanted to share how it really is. Most people do not have this knowledge and by saying "I will use Emailit for all but Yahoo, which I will send via Postmark" is not a the way to go, as you split your sending reputation, and delivery sources and also harm your own new sending domain.
It might work for you, with more experience, but for most people, it is just important to pick a platform, stick to it and build your sending reputation. And in case you have no idea on how to do so, ask the platform you chose to help you build it up with them.
Hi George, yes agreed - I've been doing this for a very (very) long time , so have the experience. For any prospective customers, always DYOR, and choose a platform that you feel happy with and comfortable using. I'll be keeping my EmailIt LTD.
Happy to be on the same page!
If you would need any help don't hesitate to reach me at george@emailit.com or join our discord to give us some feedback for future improvements. (https://discord.emailit.com)