5ecb5cfafe7d4280b249229eb434a3fbQ: One of the reviews said "While I do hope they continue improving their IP pool reputations over time..."
One of the reviews said "While I do hope they continue improving their IP pool reputations over time, I also recognise they’re a small but dedicated company."
Could you provide context? Could you elaborate on the IP pool reputation?
Do you have a roadmap that we can look at?
Thank you.
George_Dragit
Oct 28, 2025A: Hi there,
As we are comparatively small to other email sending platforms, it is a bigger challenge to keep IP pools warmed up and sustainably stable.
We have a lot of improvements coming up in the upcoming few months, that should improve overall shared IP pool performances and keep them more stable.
This was previously answered by Jiří Žižka who said the team works to maintain good reputation and deliverability across all IP pools, but shared IPs can still suffer with providers like Hotmail and Yahoo. Reputation depends both on the IP and the sending domain plus recipient engagement, so frequent, expected, and interactive sending helps get out of spam. For top delivery you can buy a dedicated IP ($300/year per IP) which needs warming and high volume (around 100K emails/month). As a roadmap item, they’re preparing “private‑shared IP pools” for next year — tightly monitored, only for reputable customers, cheaper than dedicated IPs, and usable with less than 100K/month. They actively avoid blocklists and offer guidance, but final inbox placement also depends on each customer’s sending practices (example: dragit.com uses a warmed dedicated IP). You can find that answer here: https://appsumo.com/products/emailit/questions/hotmail-yahoo-deliverability-1243417/
What does IP pool reputation mean?