Like you, I've bought many products on AppSumo over the years, and there are 3 buckets I would put them in. 1) Wow, this is amazing (the ones you use frequently) 2) It's ok (you use it once in a blue moon), and 3) Awful

A clear commonality that all of the products in bucket "1" have are honest, dedicated, friendly, helpful, and smart founders who really take pride in their product and appreciate their customers, whether LTD customers or not.

EmailIt is absolutely a "Bucket 1" product. And the reason why is very obvious: George.

We were verified rapidly and any support emails to him so far have been replied to within 24 hours.

The product, in my opinion, is one of the most beautifully designed ones on AppSumo. Not because it has fancy colors and videos flying across the screen, but because the developer clearly is an expert in UI/UX. The interface is extremely well thought out, and looks extremely professional. One of the cleanest and most professional looking UIs of any AppSumo purchase I've made.

Beyond the user interface, the product itself is extremely impressive. It does everything it advertises that it does. Since our original purchase in December 2025, just several months ago, there have already been NUMEROUS new features added, including some major ones, at no extra charge to the existing LTD customers.

George, the founder, is the archetype of the founder you wish every AppSumo deal had. He is clearly a very experienced technical expert in all things email-related. One of the things that has imrpessed me the most about him is how he responds on here even to the people that blast the product. He always replies in a cool, calm, polite, and professional way (even if they don't deserve it), without getting defensive, and even when they clearly are incorrect about product features.

He frequently sends out a newsletter (I think it may be weekly but I am not sure) that lists the latest new features in EmailIt. They are clearly very busy constantly making the product better and better.

Lastly, the pricing is extremely reasonable for a product with this feature set, generous monthly limits, ongoing enhancements, and highly engaged and responsive customer support. This is clearly not just a "money grab" for George. He does not try to squeeze every dime out of his LTD customers like some others on here, and I sincerely hope it remains that way.

For all of the above reasons and more, in my opinion, this is a magnificent "6-star" product.

George - thank you. You are appreciated. Keep up the great work! :)