A: When you build a Flow in Encharge that starts with the trigger “Entered segment”, the Flow will only run when a person enters a pre-existing segment that you've already created.

So to answer your question directly:

👉 Yes, you need to create the segment first before using it in a Flow.

Here’s how the setup typically works:

1/ Create your Segment
Go to the Segments section and define your audience based on filters like:
• “Email contains @gmail.com”
• “Opened a specific email”
• “Tag is Lead”
• Or a combination of these

2/ Set up your Flow
Then in the Flow builder, use the “Entered segment” trigger and select the segment you just created.

3 That Flow will now run for anyone who enters that segment going forward.

Can you use this for new leads?

Yes, absolutely! If your goal is to start a Flow as soon as a new lead qualifies (e.g. joins your list and meets certain conditions), this is a great use case.

Let’s say you have a segment like:

• “Tag is Lead” AND “Email contains @”

Then you could set a Flow to trigger when someone enters that segment — in other words, when they first get the "Lead" tag.

This gives you a flexible way to launch automations as soon as a lead matches a certain profile, without tying it to a specific form or source.

If you’re brand new to Encharge, I’d recommend setting up:

• A segment like: “Tag is Lead”
• A simple welcome Flow triggered by “Entered segment: Lead”
• And a test form or integration that adds people with that tag

You’ll get the hang of it fast 🙌